U.S. Hispanic Market Overview May 5, 2009

1. U.S. Hispanic Market Overview May 5, 2009

2. Agenda • U.S. Hispanic Trends, Statistics, Demographics • Hispanic Shopper Insights and Retailers • La Curacao • Toy Brands Targeted to Hispanics • What other Brands are Doing • Appendix

3. U.S. Hispanic Trends, statistics and demographics

4. Current U.S. Hispanic population trends • 44.3 million Hispanics, 14.8% of total U.S. population of 299 million • Between 2000 and 2006: • Hispanics accounted for one-half of the nation’s growth • Hispanic growth rate (24.3%) was more than three times the growth rate of the total population (6.1%) • 25% of the country’s children under age 5 are Hispanic Source: U.S. Census Bureau, Population Estimates July 1, 2000 to July 1, 2006

5. Total U.S. Hispanics at a glance 88% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income 12.7 Million Hispanics Households 11%of the Total U.S. $68,219 $845 Bil. $890 Bil. Hispanics Are Projected to Save/Invest Approximately $45 Billion This Year! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

6. Total U.S. Hispanics at a glance cont. POPULATION DEMOGRAPHICS (1) POPULATION GROWTH (3) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 35,238,500 48,628,400 54,780,900 13% 16% 17% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 43,303,000 8,537,000 4,551,000 13,928,000 22,678,000 18,670,000 15% 21% 18% 20% 17% 15% The Hispanic Population Is Expected to Grow 55% from 2000 – 2014, Accounting for 48% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections 6

7. One in Four People will be Hispanic by 2050 Percent Hispanic of the Total Population in the U. S. 1980 2000 2020* 2040* Census Projections *Projected Population as of July 1 Source: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 2050

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9. Spreading to other States • Many immigrants are bypassing traditional gateway states in the Southwest, while many U.S.-born Hispanics have left states like California. • Children of Latin American immigrants are helping offset a decline or slower growth in the school-age population in states such as Georgia and Iowa.

10. Hispanic Market Los Angeles Hispanic market is larger than the next two markets combined Sources: 2009 Nielsen Universe Estimates

11. Hispanic Origin by Type Source: U.S. Census Bureau, 2006 American Community Survey

12. Median Age by Sex Median Age Source: U.S. Census Bureau, 2006 American Community Survey

13. Non-Hispanic Household 2.3 Hispanic Household 3.1 U.S. Hispanic Household The average Hispanic household has 3.1 people while the average non- Hispanic household has 2.3 people. Source: 2007/2008 Nielsen and Simmons Market Research Bureau

14. Top Ten Hispanic DMAs(Ranking by TV HHs) Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

15. Percent of Total U.S. Hispanic Population by State Source: U.S. Census Bureau, U.S. population estimate, Jul. 1, 2006

16. Los Angeles #1 market in Hispanic Consumer Spending Hispanic Total Consumer Spending Estimates (Billions) CY2008 % of Total U.S. Hispanic Source: Global Insight Hispanic Market Monitor 2008; Consumer Spending Estimates

17. U.S. Hispanic Media Consumption & Attitudes • Roughly six in ten (59%) of Hispanics say they "enjoy looking at or listening to advertising," • Compare that with 30 percent of non-Latino whites who feel this way. • But only 25% of those surveyed feel that today's marketing is personally and culturally relevant to their lives. • "Authenticity is required. The messages have to be real and relevant to the Hispanic consumer." • Hispanics' need for preserving cultural elements has heightened in the past 4 years: • In 2003, 48% of Hispanics surveyed said it is important to preserve music and songs • In the 2007 study, it was 62% • Language is important - but relevance and content are as or more important. Source: Hispanic Market Weekly, "A Hispanic Vote For Advertising," September 24, 2007

18. Hispanic shopper insights and retailers

19. The U.S. Hispanic Shopper • Hispanics' purchase decisions are more likely to be influenced by in-store promotions and advertising with 34% saying they are influenced by in-store ads and coupons vs. 14% of total shoppers. • More than 34% of Hispanic shoppers also claim to be influenced by in-store price reductions compared to 22% of non-Hispanic shoppers. • At 44.3 million people, Hispanics are the largest ethnic group in the United States, and they currently boast a buying power of nearly $1 trillion. Source: 2007 TNS’ Hispanic Shopper 360 study

20. Internet usage influencingpurchasing decisions Hispanics who use the internet are increasingly relying on it to make purchasing decisions Source: 2006 AOL Hispanic CyberStudy

21. Top Factors among U.S. Hispanics for Choosing a Shopping Destination • Low prices - 77% • Convenient location - 72% • Wide range of merchandise - 71% • Employees who speak Spanish - 54% • Products relevant to Hispanic consumers - 52% • Spanish signage - 47% • Product packaging and labels in Spanish - 43% Source: 05-06 Hispanic OmniTel Retail Study

22. Top 12 Retailers where Hispanics have Shopped Source: 2007 Scarborough Research: Shoppers were surveyed within a 12-month period. Respondents answered that they have shopped at “x” store within the past 30 days

23. Hispanic Marketing Initiatives Many top retailers chosen have several initiatives in place to specifically target Hispanic shoppers. Source: 2007 Scarborough Research:

24. La curacao

25. La Curacao Company Overview • La Curacao is best known as a growing chain of large format department stores of 100,000sqf each. • With a Hispanic focus, La Curacao ranks among the top 100 electronics and appliance retailers in the U.S. • Locations: CA - Los Angeles, South Gate, Panorama, Huntington Park, San Bernardino, Lynwood, Chino, Santa Ana and Anaheim. AZ - Phoenix. • Additional services catering to the Latino community, include: • CuraTel local and long distance telephone service • Pasito.Com internet access • Travel services • Export services • Sister company - Pollo Campero restaurants Source: LaCuracao.net/spanish/retail.htm

26. La Curacao Retail Atmosphere • Retail locations have a warm and colorful atmosphere, along with live entertainment inside the stores. • Adults can participate in raffles and various contests, or even dance to the music of local bands on the weekends. • Children can enjoy a safe play area, with qualified supervisors who will teach them computer and reading skills. • Redefines shopping as an all-day activity for the whole family. Source: LaCuracao.net/spanish/retail.htm

27. La Curacao Marketing Strategies • Television and Radio Spots feature such celebrities as Renán Almendárez (radio DJ) and Don Francisco (Univision’s Sabado Gigante host), both huge celebrities in the Hispanic media. • Puntos Program – Frequent Loyalty Shopper program where customers accumulate points and can exchange for gifts. • Bilingual sales associates which are well educated of every product in their department. • La Curacao credit account. • Occasional direct mail promotions. Source: LaCuracao.net/spanish/retail.htm

28. Toy brands targeted to hispanics

29. Dora the Explorer Dora the Explorer’s popularity among Hispanics: • She is Latina • Her vocabulary is peppered with Spanish words, but her bilingual abilities have made her — and toys like her — favorites among all parents who may see Spanish as an asset for their own children Toys that include Spanish phrases are appealing to Hispanic moms who want to retain their language and cultural heritage. Source: Brandweek – Toy Treatment article. Feb 2007

30. Fisher-Price • Launched Tickle Me Elmo in Spanish. • Hispanic advertising campaign for all of its toys includes TV, print, out-of-home and event marketing. • Fisher-Price's marketing also includes a toy guide placed in Spanish-language newspapers. • Works with retailers to create on-shelf promotions in Spanish targeting stores that over-index with Latino households. Source: Brandweek – Toy Treatment article. Feb 2007

31. Fisher-Price in-store promotion Conducted a promotion with 300 high-density Hispanic Wal-Mart stores in the weeks leading up to Three Kings Day. On Jan. 6. The "retailtainment" event centered on the holiday, which celebrates the arrival of the Three Wise Men In-Store Activities • Writing a letter • Coloring • Maze-solving Tie-in Promotion Limited-edition, eight-piece Little People play set that included three kings, a camel and a Hispanic family (of four) bearing gifts. Source: Brandweek – Toy Treatment article. Feb 2007

32. Mattel Little Mommy doll line includes a Latina baby who asks for her teddy bear and bottle, plays peek-a-boo and even requests a diaper change — all in Spanish. • Barbie Rebelde - based on the hottest sensation pop-rock music group RBD from Univision’s soap opera Rebelde, include the show’s popular characters. Source: Brandweek – Toy Treatment article. Feb 2007

33. Leap frog • Learn & Groove Counting Maracas • shake for lights and sounds • & helps tots count from one to 10 in Spanish and English • play musical activities in both languages Leapster Learning Game System platform features 12 new game titles in Spanish, including Dora the Explorer Piñata Party Source: Brandweek – Toy Treatment article. Feb 2007

34. What other brands are doing

35. Supermercado de Wal-Mart • Wal-Mart will open its first Hispanic-focused supermarkets this summer in Phoenix and Houston. • Supermercado de Wal-Mart will carry specialty foods, including popular national brands from Mexico and the U.S. as well as an in-store cocina (kitchen) where families can dine. • The 39,000-square-foot store will carry approximately 13,000 products, including a wide assortment of fresh tropical fruits and vegetables and a bakery that offers more than 40 traditional sweet breads and fresh corn tortillas. A meat department featuring specialty meats designed to meet the specific preferences of local Hispanic customers. • Including a pharmacy with hundreds of $4 prescriptions, health and beauty aids, a Walmart MoneyCenter, a baby center and a party center 35 Source: Brandweek.com May 1, 2009

36. Carl’s Jr. Sizzles with Univision Novela Pitch • Carl’s Jr.’s new Hispanic TV campaign include four versions of mininovelas promoting different Carl’s Jr. products • Spots airing on Univision and Telefutura’s prime time in 11 CA, AZ and TX markets • It has all the elements: a beautiful young woman lying next to a handsome man wearing only a towel. The pair are interrupted by the man’s father, who was the woman’s former lover and was supposed to be dead. All three end up in bed together noshing on Kentucky Bourbon Burgers (complete with signature crunch) as the announcer intones: “Because not only the most manly men watch novelas, all of us do. Enjoy them with the delicious Kentucky Bourbon Burger from Carl’s Jr.” • Deseos 36 Source: Brandweek.com March 23, 2009

37. Express Your Hispanic Heritagewith Kleenex Brand Art Contest • In an effort to help celebrate Hispanic Heritage month, tissue maker Kimberly-Clark launched a Hispanic-themed packaging design contest. • Participants submitted original artwork that celebrates Hispanic Heritage through the use of culturally relevant designs, themes and/or motifs. The winning tissue patterns will appear on Kleenex boxes in September 2009 • Winners were selected in 2 rounds: (1) – panel of judges; (2) – public voting • Prizes: 3 grand prizes of $5,000 cash each; and 9 first prizes of $500 cash each • Expresa tu Hispanidad 37 Source: Brandweek.com March 9, 2009

38. Oscar Mayer Sabor de MamáRecipe Contest • For many Hispanic families living in the U.S., the American hot dog has evolved into an ingredient for their traditional meals. • To celebrate its heritage, Oscar Mayer launched in April 2009 the Sabor de Mama recipe contest. Teaming up with Oscar Mayer to find the best recipe is Maggie Jimenez, host of Telefutura's cooking show ¡Qué Sabor! • Hispanic consumers can log on to sabordemama.com for a chance to win by sharing their favorite traditional recipe featuring the quality of Oscar Mayer hot dogs and why it's special to the family. • Grand Prize winner will receive $5,000 and the opportunity to join Jimenez at an event to showcase his/her winning recipe. The winner will also enjoy an exclusive photo shoot with Jimenez to be featured in Kraft fall issue of Comida y Familia magazine. • First Prize (5) one year supply of Oscar Mayer hot dogs and Second Prize (50) Party Pack including apron, cooking utensils and serving tray. • Sabor de Mama 38 Source: HispanicPRWire.com April 15, 2009

39. Verizon Torneo Clausura 2009 Futbol Mexicano Sweepstakes • To build awareness among its subscribers about consulting the most relevant information about Mexican Soccer tournaments on their mobile phones, Verizon Wireless launched the Torneo Clausura 2009 Futbol Mexicano Sweepstakes. • Sweepstakes is open during the timing of 2009 Mexican Soccer tournament • Verizon Wireless subscribers text in FLM to 3560 for a chance to win one of ten kits which include one LG Dare™ phone, soccer ball and jersey from a Mexican Soccer team • Sweepstakes is promoted on Univision.com website 39 Source: Univision.com 2009

40. Verizon Torneo Clausura 2009 Futbol Mexicano Sweepstakes 40 Source: univision.com 2009

41. Additional Samples • Direct Mail – Kmart and Glade • FSIs – Huggies, Knor, Splenda, Anthony’s Pasta & Scott Tissue • Roto Ad – Home Depot 41

42. Summary • Hispanics are the fastest growing minority population in the U.S. • 25% of the country’s children under age 5 are Hispanic. • 1 in 4 people will be Hispanic by 2050. • About 59% of Hispanics enjoy looking or listening to advertising. • Messages have to be real and relevant to the Hispanic consumer. • Hispanics enjoy shopping with the entire family and shop at places where products are relevant to their needs. 42

43. appendix

44. Los Angeles 87% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) #1 Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income Hispanic DMA (Ranking by TV HHs) 1,854,810 Hispanic Households 33% of the DMA $77,415 $149.3 Bil. $155.8 Bil. Hispanics Are Projected to Save/Invest Approximately $6.5 Billion This Year! Hispanics Have Larger Households! 3.9 Persons vs. 3.0 Total Market POPULATION DEMOGRAPHICS (1) POPULATION GROWTH (3) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 6,466,900 7,881,100 8,419,800 40% 45% 46% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 7,297,000 1,480,000 806,000 2,287,000 3,813,000 3,170,000 43% 56% 51% 54% 47% 42% The Hispanic Population Is Expected to Grow 30% from 2000 – 2014, Accounting for 99% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

45. New York 92% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) #2 Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income Hispanic DMA (Ranking by TV HHs) 1,242,160 Hispanic Households 17% of the DMA $67,230 $89.5 Bil. $94.0 Bil. Hispanics Are Projected to Save/Invest Approximately $4.5 Billion This Year! Hispanics Have Larger Households! 3.2 Persons vs. 2.7 Total Market POPULATION GROWTH (3) POPULATION DEMOGRAPHICS (1) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 3,751,000 4,407,600 4,632,100 19% 21% 22% 4,015,000 684,000 395,000 1,180,000 2,094,000 1,799,000 20% 25% 24% 26% 23% 21% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 The Hispanic Population Is Expected to Grow 23% from 2000 – 2014, Accounting for 100% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

46. Miami 97% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) #3 Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income Hispanic DMA (Ranking by TV HHs) 658,490 Hispanic Households 43% of the DMA $75,476 $48.9 Bil. $50.8 Bil. Hispanics Are Projected to Save/Invest Approximately $1.9 Billion This Year! Hispanics Have Larger Households! 2.8 Persons vs. 2.7 Total Market POPULATION DEMOGRAPHICS (1) POPULATION GROWTH (3) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 1,575,700 1,972,600 2,121,600 40% 47% 49% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 1,862,000 226,000 142,000 441,000 892,000 834,000 45% 41% 43% 50% 49% 48% The Hispanic Population Is Expected to Grow 35% from 2000 – 2014, Accounting for 100% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

47. Houston 90% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) #4 Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income Hispanic DMA (Ranking by TV HHs) 549,890 Hispanic Households 26% of the DMA $73,010 $38.5 Bil. $40.6 Bil. Hispanics Are Projected to Save/Invest Approximately $2.1 Billion This Year! Hispanics Have Larger Households! 3.4 Persons vs. 2.8 Total Market POPULATION DEMOGRAPHICS (1) POPULATION GROWTH (3) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 1,414,800 2,068,800 2,397,500 28% 34% 36% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 1,883,000 387,000 201,000 615,000 1,003,000 829,000 32% 41%37% 42% 36%32% The Hispanic Population Is Expected to Grow 69% from 2000 – 2014, Accounting for 59% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

48. Dallas 89% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) #5 Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income Hispanic DMA (Ranking by TV HHs) 488,150 Hispanic Households 20% of the DMA $67,334 $30.4 Bil. $32.6 Bil. Hispanics Are Projected to Save/Invest Approximately $2.2 Billion This Year! Hispanics Have Larger Households! 3.5 Persons vs. 2.7 Total Market POPULATION DEMOGRAPHICS (1) POPULATION GROWTH (3) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 1,174,800 1,931,400 2,312,600 20% 27% 29% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 1,689,000 362,000 179,000 585,000 930,000 754,000 25% 34% 30% 35% 29% 25% The Hispanic Population Is Expected to Grow 97% from 2000 – 2014, Accounting for 53% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

49. Chicago 92% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) #6 Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income Hispanic DMA (Ranking by TV HHs) 485,270 Hispanic Households 14% of the DMA $77,719 $37.7 Bil. $40.0 Bil. Hispanics Are Projected to Save/Invest Approximately $2.3 Billion This Year! Hispanics Have Larger Households! 3.7 Persons vs. 2.7 Total Market POPULATION DEMOGRAPHICS (1) POPULATION GROWTH (3) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 1,497,600 1,986,500 2,199,700 16% 20% 22% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 1,785,000 365,000 194,000 613,000 967,000 773,000 19% 26% 24% 27% 22% 19% The Hispanic Population Is Expected to Grow 47% from 2000 – 2014, Accounting for 79% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

50. San Antonio 85% of Hispanics Speak Spanish at Home(1) MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) #7 Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income Hispanic DMA (Ranking by TV HHs) 382,990 Hispanic Households 47% of the DMA $63,088 $24.3 Bil. $24.6 Bil. Hispanics Are Projected to Save/Invest Approximately $300 Million This Year! Hispanics Have Larger Households! 3.0 Persons vs. 2.7 Total Market POPULATION DEMOGRAPHICS (1) POPULATION GROWTH (3) Hispanic Population % Hispanic of Total Hispanic Population % Hispanic of Total 2000 2009 2014 1,032,100 1,305,200 1,461,700 51% 54% 55% Persons 2+ Children 2-11 Teens 12-17 Adults 18-34 Adults 18-49 Adults 25-54 1,165,000 214,000 125,000 324,000 560,000 486,000 53% 61% 60% 59% 55% 52% The Hispanic Population Is Expected to Grow 42% from 2000 – 2014, Accounting for 67% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections