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Learn about the importance of public image for Rotary, effective PR strategies, and how to communicate Rotary's value, uniqueness, and impact. Discover ways to improve your club's PR through social media and storytelling. Enhance Rotary's presence online and offline to attract more members.
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Rotary needs a strong public image Christina Bredin RC Västerås-Rudbeckius, D 2340 Rotary Public Image Coordinator zone 15
What is image?
What is PR?
Effective PR always starts at home
Elevator speech • What is Rotary • How does Rotary add value • What makes Rotary better or different from other organizations
What is the best PR for Rotary?
Dates to remember February 23 October 24 12
A website that appeals to non-Rotarians Add your Rotary assignements to your LinkedIn profile Share stories through Facebook, Twitter, etc. Social Media
A good start • PR strategy for yourdistrict/club • PR plan for social media • Rotary stories – findthem, writethem, publishthem • Appoint web editor
For external marketing Districts must match at least one-third of amount requested More grant information available at www.rotary.org/prgrants PI Grants
Good projects GoodPR Good members
When people understand what Rotary does then they will choose to join us.