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Each of us has a public image. Companies, brands and organizations have a public image. Cities, states and even countries have a public image. Take note of how quickly you recall how you feel when you see these images…. What is the first thing that comes to mind when you see….
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Each of us has a public image • Companies, brands and organizations have a public image • Cities, states and even countries have a public image
Take note of how quickly you recall how you feel when you see these images…
Rotarians Against Malaria Roadsafe Youth Driver Awareness Rotary Australia World Community Service Safe Water Saves Lives Rotary Oceana Medical Aid for Children
surprised I was a Rotarian thought Rotary was for businessmen Rotary included women recently, but thought it was only for business women Rotary is exclusive and mysterious no-one knew about the humanitarian work our clubs do imagine what we can achieve (membership wise) if that secret was known Can we do something to change people’s view of what Rotary is?
control these Public Image Involuntary Messages Deliberate Messages minimise these Public Relations!
You cannot control your Public Image… You can only attempt to control your MESSAGES.
So let’s talk about the messages we send, and how and where we send them.
Up to 80% of communication is Non- Verbal. Is it possible that up to 80% of our messages that contribute to our Public Image are involuntary?
Rotary meetings in here General public out here
Deliberate Meeting Messages Club Projects & Events: • We raised $800 at Bunnings last weekend • Volunteers for our working bee needed • Letter received from our sponsor child • Our Matching Grant has been approved • We are visiting Calperum in October • Fundraising film night – next Saturday
Involuntary Meeting Messages Rituals: • National Anthem • Prayers / Invocations • Toasts Rotary’s Body Language • Sergeant Session Order / Formality / Punctuality Language Dress standard Guest Speaker Quality Venue / Meal Quality
Remember: If the involuntary messages are unattractive… Rotary’s Body Language … It doesn’t matter how attractive the voluntary messages are.
Our online messages : Who is the target audience of our online activity? Q. Is a club website: (a) a tool for members? (b) a tool for recruitment? A. Undoubtedly BOTH!
Control our Minimise our Involuntary Messages Deliberate Messages (Rotary’s body language) • attendance requirements • eradicating Polio • meeting rituals • providing clean water • male dominated • youth programs • ageing membership • peace & conflict resolution • expensive • promote literacy • exclusive • great training opportunities • sausage sizzle central • meet wonderful people
What’s the best avenue of communication? Website? Social Media? Word of mouth / personal networks? Paid advertising? Press release? Newsletter distribution? Everything you can possibly manage!
Rotary has its own unique language, that even some Rotarians don’t understand.
Communicating with non-Rotarians Write like a non-Rotarian, because: They don’t understand our jargon or acronyms They don’t care about our Club Bylaws or Constitution They have no concept of where D9520 is (or where D9500 starts) They don’t care about our annual theme or international president and can’t understand why we would keep changing them.
