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Advertsing PROFILES AND TRENDS ADV 615

Advertsing PROFILES AND TRENDS ADV 615. Welcome to the fast paced world of advertising for the next six weeks!. Contact Information. Steve Bray sbray256@gmail.com 760 805 2951 Stevebraysduis2.wordpress.com Please provide your contact information on the index card.

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Advertsing PROFILES AND TRENDS ADV 615

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  1. AdvertsingPROFILES AND TRENDS ADV 615 Welcome to the fast paced world of advertising for the next six weeks!

  2. Contact Information • Steve Bray • sbray256@gmail.com • 760 805 2951 • Stevebraysduis2.wordpress.com • Please provide your contact information on the index card

  3. Volkswagen goes after US market • Growth strategy

  4. Growth of Advertising and Promotion • Shift of spending towards internet • IMC strategic integration of promotional tools • Technology hits IMC • Impact on Televisions and Mobile Phones • Invention of new products iPad

  5. Most Valuable Brands 2011 • Shift brands from Book • Apple Number one, why? • Where did Nokia go?

  6. Promotional Mix: Tools for IMC • Coordination of all seller initiated efforts to set up channels of information and persuasion

  7. Advertising

  8. Advertising 2001

  9. Advertising Spending 2001 pt2

  10. Consumer Markets • National Advertising • Regional/Local Advertising • Primary vs Selective Demand Advertising • Business to Business • Professional Advertising • Trade Advertising

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