Presentation Transcript

1. Greenwich Stop Smoking Service in partnership with Charlton Athletic Community Trust

   Deb Browne – Health Improvement Manager Charlie East – Health Improvement Staff Manager
2. Kick the Habit History of the project Developments Results Lessons Learnt New Developments
3. History of Project 2006- A Neighbourhood renewal project was initiated to raise awareness of quitting with Stop Smoking groups and engage more males, using the Charlton Brand. Its main objective was to promote links made with Charlton Athletic Football Club (CAFC ) to engage smoking and football and provided additional opportunities for Greenwich residents to become involved in other schemes; such as social inclusion programmes and training schemes to become football coaches. We started small with just a project manager. 2007- A new project manager was employed . We then continued to make links, sponsor a game and trained more Charlton Athletic Community Trust (CACT) staff to become sessional workers.
4. Development of Project The Project grew and evolved through demand. We then secured 250k funding from football foundation for two further years CACT sessional staff shadowed smokefree London street teams, and then we developed our own protocol for street team to work. In 2011 we followed the Newham model for a mobile stop smoking unit, and roadshow. We hired EMS to run the mobile unit; however we adapted the model to suit a Greenwich demographic and trained CACT staff to become sessional workers to run unit along with core stop smoking service staff. It was situated in 5 areas of high footfall and throughout 5 days of the week (Tuesday – Saturday) We ran from Jan to March with 1-1 support on the unit and NRT from local pharmacies
5. Results
6. Lessons learnt The roadshow inevitably attracted many non-smokers. However, the associated outcomes for non-smokers entailed this was not necessarily a negative. Staffing the roadshow effectively was challenging as the footfall was not necessarily predictable over the week and often came in waves throughout the working day. Using electronic data systems for data entry would have eased the processes of sharing data, reducing human error, following smokers up and evaluation.
7. Lessons learnt The back end system of the roadshow was just as important as the front end! Systems needed to be in place to ensure smokers that signed up at varying sites were followed up quickly and regularly to the end of their quitting journey. A large number of staff with high energy were required for front and backend of the roadshow. An experienced local outreach team (Kick the Habit) alongside skilled NHS stop smoking advisors was very important for success. Large numbers of smokers signed up to quit in areas of highest footfall , these were largely opportunistic sign-ups. In comparison, smokers actually sought out the roadshow in quieter locations via public advertising was more successful in conversion rate.
8. Greenwich Profile
9. Further development Greenwich Public Health and Wellbeing took over the funding of the project for a further two years. In Sept 2011 we purchased our own mobile unit for all public fronted services, we employed four core CACT staff members to run the unit and community outreach programme. In Jan 2012 the Make This Time the Last Time Roadshow ran using social marketing insight and real Greenwich residents who quit using the service.
10. Further development It was totally supported by fully trained stop smoking trained Level one and two CACT sessional workers and Stop Smoking core staff. We focused on smokers and supporting them to quit on the unit with local pharmacy engagement as well as signposting to other services in the borough. A call centre was established 3 nights a week with 3 trained members of staff who worked from 5pm-7pm to follow up clients.
11. Make this time the last time
12. Quit Results
13. Lessons Learnt The call centre was invaluable in following up clients in real time. Focusing on smokers worked better than we thought, however the legacy from first Roadshow continued and people still asked for lung age tests. Branding with real people photographed in local Greenwich locations helped draw smokers in. “ they looked like me” was one quote. Fully trained local staff is vital, staff who knew the area and could relate to Greenwich residents was invaluable. Instant IT system through QuitManager saved admin costs, time and also allowed a quick follow up.
14. New Developments Due to the success of community work, we established 6 drop-ins clinics around the borough, so residents could access the service outside of a clinical setting and out of hours. Due to the success of the call centre it has now been added to the service as a permanent feature, for two nights a week, with two staff for follow up calls, lost to follow up and all referrals. Even when the mobile unit has been used for other services within Public Health such as physical activity, and cancer awareness, people still ask for support for stopping smoking and lung age tests, and so has added to raising awareness of stopping smoking, referrals and cementing relationships with the local community.
15. The Roadshow Comfortable Informal Welcoming Open convenient
16. Kick the Habit Supported by Objectives Deliver a successful & sustainable stop smoking model to reduce smoking prevalence in the local community and fan base of three London clubs by end 2013 The Challenge To assist Charlton Athletic Community Trust (CACT) to roll out its stop smoking model to other London clubs Approach Joint working with CACT & identified clubs to adapt the model, develop & implement a multifaceted stop smoking campaign Outcomes Delivered in 2 clubs by Q3 2013, with third planned for Q4/early 2014 Long term relationships developed between local Stop Smoking Services and clubs Road show events resulting in 10 664 contacts, 982 brief interventions and 197 newly registered stop smoking clients Implementation Community Trust staff trained to offer brief advice to smokers Campaign messaging to resonate with target audience: ‘Kick the habit, give smoking the Red Card’ Awareness ‘road show’ week at each venue Joint working with Local Stop Smoking Services Millwall (Sept 2013) West Ham (Sept 2013)
17. Newham Stop Smoking Service
18. Lewisham Stop Smoking Service
19. On The Road
20. Work Place Lung Age Work Shops
21. Our Work 7 Week Kick the Habit Groups Smoking Cessation Groups 7 Drop in Centres around the borough Work place lung age workshops One 9 week Mobile Road Show per year Call Centre Schools prevention of uptake programme – The Smoke Screen and Peer education programme 3 Mobile events trailers
22. Stoptober 2013 Total conversations (Awareness raised through conversations less than 3 minutes) = 27,350. Total brief interventions (conversations between 3- 6 minutes) = 4,157 Signed up for 1-1 support = 395
23. Give Smoking the Red Card
24. Thank You Website: www.cact.org.uk Tel: 08717812095* Address: CAFC Training Ground, Sparrows Lane, New Eltham, London, SE9 2JR *Please note calls will be charged at 10p per minute from a BT Landline. Calls from mobiles and other networks may be more.