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Discover how PayChoice's integrated payroll, HR, benefits, and accounting solutions can help small businesses streamline employee administration, increase compliance, and focus on revenue generation. Explore our products, training, and competitive edge.
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10th Annual PayChoice Users Conference Selling Employer Services with Online Employer
Agenda • Market Place • Concept of Employer Services • The Process • Other Competition • Our Products and Plans
Compliance Tools • Training & Development Payroll Administration HR Online • Payroll Processing • Tax Filing • 401(k) • Cash Management Business Services Group Insurance • T&E Reporting & Reimbursement • Procurement Advice • Individual Insurance • Payroll-deduct Benefits Employee Services • Group Health • Property/Casualty Financial Services Employer Services
Employer Services • Small businesses are overburdened with employee administration • Nearly 25% of a business owner’s time is spent focusing on paperwork for its workforce rather than on products/services that generate revenue * • Businesses with < 250 employees spend more than $1,700 per employee on HR administration * • Small businesses lack the experience required to perform HR functions • Thus exposing them to significant noncompliance costs
White Collar Market • White collar employers with <50 employees is a lucrative market • Favorable demographics: affluent, computer literate • Relatively simple employee administration requirements • Cannot afford a dedicated HR staff • Place high value on time • Tight customer focus will allow for effective and efficient marketing • Products can be tailored to meet specific needs • Utilize targeted media
The Market Opportunity Target Market White to Gray Collar Retail Educational Services Accounting Personal Services Legal Services Business Services Real Estate Consulting 200,000 Employers 11,000,000 Employees Startup companies High-tech Health Services Engineering Note: (1) 1995 Census Data, Source SBA
Value of Integration Integration across payroll, HR, benefits and accounting creates efficiency for companies Post-Employment Services Pre-Employment Services • Outplacement • COBRA / 401(k) rollover • Unemployment ClaimsAdministration • Recruiting • Background Checks • Applicant Tracking • Drug Testing • Employee Assessment HR Management Policies & Compliance • Policy Handbook • Regulatory Information Services • Forms and reports (I-9; W4; EEOC) Benefits Administration • Employee Files • Employee Changes (Events) • Performance Management • Organization • Benefit Time • Compensation Planning • Training • Handbooks • Forms Accounting Solutions Payroll • Plan Set Up • Enrollment • Plan Information, FAQs • Bill Reconciliation and Payment • 401(k) and Simple IRA administration • Sec. 125 plan administration • Payroll • Check History • Payroll Tax Filing • Employee Verification • Time & Attendance • Pay Card Benefits Brokerage • Health • Life & Disability • Retirement • Employee Assistance Plans (EAP)
Building The Competitive Edge • What Makes you Different in the Market • Service • Products • Providing Complete Solutions • Keeps you Competitive • Increase Client Retention • Increased Revenue • Double Your Revenue Without Adding One New Client
The Process • Solution Selling • Selling solutions not product or service • Analysis • Provide in-depth analysis to determine need and product fit. • Prove your knowledge and value • Consultative approach • Identify the issue • Highlight The Risk • Suggest Solutions
The Process • Selling the next meeting • May need to do analysis and present solution “s” • Identifying hidden issues • The Demo fit to a solution • The Pre- proposal concept • It’s Not Just Payroll Anymore
The Process • Sales Training In New Products • Additional Sales Channels • SHRM • IHRM • Certification • CPP……. Payroll • PHR…….. Professional Human Resource • CEBS…. Certified Employee Benefit Specialist • Insurance & Financial Product License
The Process • Break The Bond • Competition is building exit barriers • Need solutions full line of products • Not just payroll any more
The Process • Back to Basics • Hidden Cost • Soft Dollars • Compliance Risk • Employee Retention Cost
Added Value • Additional Added Information • Conversion / Startup Labor • Revenue generator (long term) • Charge for the value of the service
Competition • ADP • Ceridian • Paychex • Kronos • INTUIT • Fidelity • Accountants , Brokers, • ASO >>> PEO