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Team Italy

Team Italy. Marcos De Estrada Jeong Seop Lim Eunjoong Park Evan Zawatsky. Agenda: Demographics/Facts/#s Insight into culture Video The Case. Demographics, Facts, #s. 1946. Let’s Talk Numbers. Culture. Religion Cristian (Roman Catholic): 80% Muslim/Atheist/Agnostic: 20%.

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Team Italy

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  1. Team Italy Marcos De Estrada JeongSeop Lim Eunjoong Park Evan Zawatsky

  2. Agenda: • Demographics/Facts/#s • Insight into culture • Video • The Case

  3. Demographics, Facts, #s

  4. 1946

  5. Let’s Talk Numbers

  6. Culture

  7. Religion • Cristian (Roman Catholic): 80% • Muslim/Atheist/Agnostic: 20% • Important Names to Know: • Past: Leonardo Da Vinci, Giuseppe Garibaldi, Christopher Colombus, Galileo Galilei. • Today: Roberto Baggio, Paolo Maldini, Eros Ramazzoti, Luciano Pavarotti. • National Sports • Soccer (Calcio), swimming, gymnastics, cycling and skiing • National Rivalries: • North and South. • Sports: • Soccer vs France • City rivalries (Turin: Juvevs Torino, Milan: AC Milan vs Inter, aRome: Roma vsLazio)

  8. Power Distance Index (PDI) • Hierarchy are respected and inequalities amongst people are acceptable. • Power related with age. • In the south is more evident. • Individualism (IDV) • Individualistic culture. • North: “me” centered. • South: closer to “we”. • Masculinity / Femininity (MAS) • Masculine society – highly success oriented and driven. • Competition is good and winning important. • Uncertainty Avoidance Index (UAI) • Notcomfortable in ambiguoussituations. • Long term orientation (LTO) • Short termoriented culture. • focus on quick results in the future.

  9. Negotiation Style • Based on flexibility. • Personal, emotional, analytical and persuasive. • Starting offers are high, allowing room for reduction. • Leadership Characteristics • Autocratic but flexible. • Managers mingle at many levels. • North: competence and connections valued. • South: loyalty to leader is automatic. • Management Considerations: • Managers seek to influence, persuade their staff. • They expect to be addressed with elegance and refinement

  10. The Case

  11. ISSUE Low Foreign Direct Investment Economic Recession  Outflow of Foreign Invest. Industrial Entry barriers  Complicated procedures, bad infra. Lack of understanding Italia  Trend & Characteristic of Market

  12. ISSUE Lack of Understanding Italian Biz. Circumstance Trends of the Mkt • High Value on • Fashion & Design Biz. Etiquette Legal Circumstance Hardship to know Italian Biz. Complicated process High cost Conservative biz. culture Small & Mid size biz. Blood & Family related Characteristic of Mkt

  13. Solution The Market is not easy, but…

  14. Solution • Know the Trends of the Italian Market • Understand the Legal Circumstance The Success in the Italian Market!! • Recognize the Key Character of the Market • Learn the Business Etiquette

  15. Grazie

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