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News Update

News Update. July 2013. About Tely Labs. A pioneer in simple, affordable group videoconferencing Founded by Sreekanth & Sudhakar Ravi ( SonicWALL , Code Green Networks) Joined by David Moss, SVP Sales (TANDBERG, Cisco, Polycom , Siemens)

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News Update

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  1. News Update July 2013

  2. About Tely Labs • A pioneer in simple, affordable group videoconferencing • Founded by Sreekanth & Sudhakar Ravi (SonicWALL, Code Green Networks) • Joined by David Moss, SVP Sales (TANDBERG, Cisco, Polycom, Siemens) • Completing major pivot from Consumer to Enterprise • Channel focused • 40,000+ units sold to date since shipments began 18 months ago • – 90% into business & OEM

  3. Today’s News telyHD™ Pro – innovating in room-based videoconferencing Extensive features and functionality at unique, sub-$1,000 pricing opens a huge untapped market Standards-based interoperability, cloud services economy & scalability Channel-leading margins and recurring revenues Channel momentum 15 new partners added in Q2, including videoconferencing leader Solutionz Newly selected by leading videoconferencing distributors PicturePhone and HD Distributing New partner program adds levels for very high-performance integrators

  4. Introducing telyHD Pro Business video collaboration telyHD Pro: a standards-based group videoconferencing appliance that connects with existing systems and infrastructure at unprecedented value Moving towards a universal client model Client designed to integrate into any infrastructure Industry standard SIP protocol; Blue Jeans Network; telyCloud service; Skype All-in-one collaboration and communications device Built-in functionality providing everything the small conference room needs 2013 Tely Labs Confidential

  5. 20m Meeting Rooms: a Major Market Opportunity High-end videoconferencing Low volume Low margin 5% of meeting rooms OPPORTUNITY High volume Good margin 95% of meeting rooms (20M+ market opportunity) under-served market Personal conferencing Very high volume Very low margin Millions ofusers

  6. What’s in it for the Channel? Expand revenue from installed base Potential to grow 5% penetration of existing customer installations – a 95% market opportunity Increase revenues from infrastructure and services delivery Larger market opportunity For the first time, sell into mid-sized and SMB organizations leveraging telyCloud services – no infrastructure required Subscription model Build annuity-based businesses with subscription services

  7. Channel Focus Robust telyPartner program Based on insights from success at SonicWALL, TANDBERG Enables participation from broadbased mid-market, enterprise AV integrators and networking SMB VARs Restricted to authorized partners only Sustainable profitability Subscription services model We will not over-distribute We will maintain partner margins

  8. What This Means to Channel & Industry telyHD Pro New price-performance standard opens a $20B market opportunity Fills unmet need for affordable, interoperable videoconferencing solutions for 20 million+ conference rooms Re-energizes business videoconferencing channel with breakthrough product that pulls along services & infrastructure sales

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