1 / 24

venuemasters e-marketing

venuemasters e-marketing. Frances Mann and James Robertson. About us. The Conference Park Lucas House Peter Scott Hornton Grange Garth House Winterbourne House Campus Facilities The Great Hall Senate Chamber Muirhead Hospitality Suite Bramall Music Building Staff House

carina
Download Presentation

venuemasters e-marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. venuemasters e-marketing Frances Mann and James Robertson

  2. About us..... • The Conference Park • Lucas House • Peter Scott • Hornton Grange • Garth House • Winterbourne House • Campus Facilities • The Great Hall • Senate Chamber • Muirhead Hospitality Suite • Bramall Music Building • Staff House • Fresh Thinking Catering • Event Management Team

  3. Best Practice

  4. Online Presence

  5. Where we were.....

  6. Objectives of the new site ..... • A professional level content management system • Online booking, availability checking and display, and ecommerce style payment processing • Enquiry forms to feed directly into the booking system without the need to re-key data and with the ability to identify these as website sourced enquiries to the CRM. • Social media integration • Conference room selector tool • Good integration with Google maps; ability to embed a Google map on the site • Client log-in • Content to be automatically formatted for mobile devices when the site is viewed on a mobile device. • Integrated with an outbound email marketing system • Integrated with analytics software • Export content feeds to other media such as the various video screen systems. •  Ability for administrators to quickly and easily add new templates to the CMS, for new page designs and edit existing templates to – for example – add a call to action at the foot of every page.

  7. Where we are now.....

  8. Going forward – Phase 2 and 3 Objectives: • Make the site even easier to use for our target audience • Improve the content • Continue the search engine optimisation (SEO) to get the site found for the keywords our target audience would actually type into Google. • Continue with conversion-rate marketing • Mobile version of the site

  9. Social media marketing

  10. Social Media

  11. PPC Marketing

  12. PPC/SEO

  13. SEO Link Building

  14. Some suggestions on how to go about it.... • Article Distribution • Blog Commenting • Submit the Blog & RSS Feed • List Your Site in Directories • Trending and Tracking • Get .Gov links • Do Reviews on related sites • PR 3.0 • Buy Links and Request Links • Forum, Group Postings and Classified Ads

  15. Email marketing

  16. Where we want to be in 5 years

  17. Thank you for listening. Any Questions?

More Related