1 / 25

Leveraging Technology to Increase Student Response Rates

Student success is the first priority. Leveraging Technology to Increase Student Response Rates. Florida Association of Institutional Research 2012 Annual Conference. Increasing Student Response Rates. Presenters Magaly Tymms, Associate Director, Academic Effectiveness and Assessment

carl
Download Presentation

Leveraging Technology to Increase Student Response Rates

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Student success is the first priority Leveraging Technology to Increase Student Response Rates Florida Association of Institutional Research 2012 Annual Conference

  2. Increasing Student Response Rates Presenters • Magaly Tymms, Associate Director, Academic Effectiveness and Assessment • Leigh Hopf, Director, Institutional Effectiveness Institutional Research and Effectiveness St. Petersburg College P.O. Box 13489, St. Petersburg, FL 33733 (727) 712-5237 FAX (727) 341-5411 Florida Association of Institutional Research

  3. St. Petersburg College Quick Facts • SPC, established in 1927, is the oldest 2-year college in Florida • First Community College in Florida to offer 4 year degrees (2002) • 9 Campuses throughout Pinellas County • 2010-11 FTE: 20,011 (LD), 2,396 (UD) • Opening Fall 2011 credited enrollment: 33,480 • Annual 2010-11 headcount: 64,094 Florida Association of Institutional Research

  4. Student Assessment Points Students surveyed multiple times Florida Association of Institutional Research

  5. Background Don Dillman’s Five Elements • Respondent- friendly questionnaire • Up to five contacts with the respondent • Inclusion of stamped envelope • Personalized correspondence • A token financial incentive that is sent with the survey request Florida Association of Institutional Research

  6. Increasing Student Response Rates • Personalization • Multiple Points of Contact • Multiple Modalities • Embedding In Existing Processes • Stakeholder Involvement • Marketing Florida Association of Institutional Research

  7. Personalized Email and Letter Florida Association of Institutional Research

  8. Multiple Points of Contact First email Second email Third email 2 weeks 2 weeks 2 weeks Recent Alumni Survey Multiple Points of Contact 2 weeks First mailing Second mailing Florida Association of Institutional Research

  9. Multiple Points of Contact Florida Association of Institutional Research

  10. Multiple Modalities Florida Association of Institutional Research

  11. Embedding In Existing Processes • Entering Student Survey • Graduating Student Survey • Student Survey of Instruction • Point of Service Surveys • General Education Assessment Florida Association of Institutional Research

  12. Increasing Student Response Rates Florida Association of Institutional Research

  13. General Education Assessment Angel Course list Florida Association of Institutional Research

  14. General Education Assessment Florida Association of Institutional Research

  15. Stakeholder Involvement Create awareness and convey importance • Involve program administrators in the process • Request faculty assistance to inform students • Coordinate with programs that hand-carry surveys to local employers Florida Association of Institutional Research

  16. Program Administrator Awareness Florida Association of Institutional Research

  17. Faculty Awareness Florida Association of Institutional Research

  18. Faculty Awareness Florida Association of Institutional Research

  19. Marketing to Students Florida Association of Institutional Research

  20. Student Awareness Florida Association of Institutional Research

  21. Student Awareness Florida Association of Institutional Research

  22. Student Awareness Florida Association of Institutional Research

  23. Student Awareness Florida Association of Institutional Research

  24. Student Awareness Florida Association of Institutional Research

  25. Questions/Next Steps Florida Association of Institutional Research

More Related