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TEAM Coalition

TEAM Coalition.

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TEAM Coalition

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  1. TEAM Coalition TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

  2. Mission Statement To provide effective alcohol service training in public assembly facilities and promote responsible alcohol consumption that enhances the entertainment experience while reducing alcohol-related incidents both in facilities and on surrounding roadways.

  3. TEAM Coalition Members

  4. IACP: International Association of Chiefs of Police • NSA: National Sheriffs’ Association • RADD: Recording Artists, Actors, and Athletes Against Drunk Driving • SMA: Stadium Managers Association • SUM: Soccer United Marketing • HERO Campaign • GHSA: Governors Highway Safety Association Strategic Partners

  5. What We Are Up Against Real Sports with Bryant Gumbel

  6. What We Offer • Employee Alcohol Management Training • Alcohol Service Policy Management • Marketing Campaigns Promoting Responsibility • Fan Behavior • Designated Driver Program • Safety Belts

  7. Benefits of TEAM Approach • Reduces alcohol-related incidents • Promotes family friendly atmosphere, safety • Demonstrates “Reasonable Efforts” • Helps prevent underage access to alcohol • Helps prevent drunk driving • Validates that facilities can serve alcohol responsibly • Reduces insurance claims and liability suits

  8. Key Messages Social Norms/Prevention Complement to High Visibility Enforcement HVE Social Norms Buckle Up America – Every Trip, Every Time Safety Belts Click It or Ticket Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Drunk Driving

  9. Key Messages Social Norms/Prevention Complement to High Visibility Enforcement HVE Social Norms Buckle Up America – Every Trip, Every Time Safety Belts Click It or Ticket Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Drunk Driving

  10. Key Messages Social Norms/Prevention Complement to High Visibility Enforcement HVE Social Norms Buckle Up America – Every Trip, Every Time Safety Belts Click It or Ticket Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Drunk Driving

  11. Enforcement AND Prevention Law enforcement officers at Ralph Wilson Stadium Buffalo Bills Fan Responsibility PSA

  12. Calendar of Opportunities September November December February January October August March June April May July Over The Limit Under Arrest Click It or Ticket

  13. Board Member Commitment

  14. Designated Driver Program

  15. Designated Driver Program • Register fans of drinking age by pledging not to drink during event, get friends home safely • Usually includes a wrist band to identify as designated driver and a free soft drink • Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” • Designated driver awards (winner for each race, winner of the season)

  16. Responsibility Has Its Rewards Sweepstakes • Sweepstakes encouraging fans to be designated drivers at professional sports stadiums • MLB, MLS, NBA, NFL currently participating • Over 425,000 fans participating in 2007 • Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super Bowl • Secondary winners attended All-Star Games and Pro Bowl

  17. Buckle Up Never Drive Drunk Always Have A Designated Driver Never Provide Alcohol to Anyone Under 21 Responsibility Has Its Rewards REWARDS RHIR PLEDGE • Branded Photos • Video Messages • Tickets to Future Events

  18. Results come from TEAMwork • 25,000 facility employees certified annually • 150 sports and entertainment facilities • 500 active trainers • 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in 2007

  19. Jill Pepper Executive Director TEAM Coalition 703-647-7431 jill@teamcoalition.org

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