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MLS and TEAM Coalition

MLS and TEAM Coalition. Responsibility Has Its Rewards. TEAM and MLS Alcohol Management Plan. Alcohol Training Certification Designated-Driver Program Public Service Announcements MLS Premiere Events MLS All-Star Game MLS Cup RHIR Sweepstakes Fan Code of Conduct Cards.

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MLS and TEAM Coalition

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  1. MLS and TEAM Coalition Responsibility Has Its Rewards

  2. TEAM and MLS Alcohol Management Plan • Alcohol Training Certification • Designated-Driver Program • Public Service Announcements • MLS Premiere Events • MLS All-Star Game • MLS Cup • RHIR Sweepstakes • Fan Code of Conduct Cards

  3. Alcohol Management Training Certification

  4. Designated-Driver Program Radio PSA Results 54 Stations 13 Markets 4,174 Verified Airings $834,800 Ad Equivalency 21.6 M Verified Impressions 43.3 M Estimated Impressions

  5. Top 3 MLS Teams for Designated-Driver Program Real Salt Lake: 2,676 DC United: 1,269 Seattle Sounders FC: 1,126

  6. Public Service Announcements • 7 MLS Teams filmed PSAs • Photos for responsible fans • MLS All-Star Game • MLS Cup

  7. Responsibility Has Its Rewards Sweepstakes Real Salt Lake Designated Driver for the Season Kyle Stockley Los Angeles Galaxy Designated Driver for the Season Mona Stewart Grand Prize Winners Designated Drivers for the Season attended MLS Cup 2009TM

  8. Responsibility Has Its Rewards Sweepstakes First Prize Winner Designated Driver for the Season will attend 2010 MLS All-Star Game August 5, 2010 in Houston, TX And the WINNER is…

  9. Responsibility Has Its Rewards Sweepstakes – 2010 Goals • Designated-driver programs in place with all 16 MLS Teams • 9 remaining MLS Teams film PSAs promoting designated-driver program • No cost to MLS Team; simply provide logo, space on concourse, access to fans • TEAM films, edits, distributes PSAs • TEAM issues press release • TEAM brings partners to program

  10. Responsibility Has Its Rewards Sweepstakes – 2010 • What we need from you: • Mid-Season DD numbers (July 2010) • End of Season DD numbers (Nov 2010) • Select DD of the year to include: • Name of Winner • Phone Number or Email Address • Send Prize Pack to TEAM for Winner

  11. Fan Behavior Initiatives • Fan Code of Conduct Cards • Printed for all MLS Teams, All-Star Game and MLS Cup • Used as “Yellow Card” by some Teams • Text Messaging • Offers anonymous outlet for fans to report behavior issues • Static signage in stadium and tailgate parking lots • Information can be added to 2010 FCOC cards for Philadelphia Union, MLS All-Star Game and MLS Cup

  12. Jill Pepper Executive Director 703-647-7431 jill@teamcoalition.org Mark Salazar Program Specialist 703-647-7423 mark@teamcoalition.org

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