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CIVITAS-ELAN Measure 4.4: Mobility management for large institutions

Marko Matulin University of Zagreb Faculty of Transport and Traffic Sciences Zagreb , 21 October 201 3. CIVITAS-ELAN Measure 4.4: Mobility management for large institutions. Presentation overview. Measure objectives Implementation process Measure outcomes Impact evaluation

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CIVITAS-ELAN Measure 4.4: Mobility management for large institutions

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  1. Marko MatulinUniversity of ZagrebFaculty of Transport and Traffic SciencesZagreb, 21 October2013 CIVITAS-ELAN Measure 4.4: Mobility management for large institutions

  2. Presentation overview • Measureobjectives • Implementationprocess • Measureoutcomes • Impactevaluation • Processevaluation • Lessionslearnedfrom the process CIVITAS-ELAN presentation, M. Matulin

  3. Measureobjectives • Focus on 8 institutions in the corridor • Develop travel plans for them • Increase the number of employees and students commuting by alternative modes by 10% • Increase the average number of passengers in cars by 20% • Increase the average use of carpooling in institutions in the corridor by 15% CIVITAS-ELAN presentation, M. Matulin

  4. Implementationprocess • 23 institutions were approached; 8 were willing to participate • 6 private companies and 2 student dormitories • Individual modal split survey was conducted in each institution • Several workshops organized for employees: • Purpose of the project and the measure • What are travel plans • What are the alternatives (biking, carpooling)and how to use them CIVITAS-ELAN presentation, M. Matulin

  5. Implementationprocess • Promotional movie filmed: link • Ride-matching web site developed: http://www.fpz.unizg.hr/autozasve/ • Free bikes for students: STUDOCIKL (together with the measure 4.11) • Measure leader participated on numerous TV and radio shows promoting the measure CIVITAS-ELAN presentation, M. Matulin

  6. Measureoutcomes • Number of carpools arrangements increased: • within the target group “employees”–from 8 in 2009 to 36 in 2012 • among student population – from 26 in 2009 to 74 in 2012 • 8% more employees stated that they are willing to use carpooling as one of the transport alternatives when travelling to work (from 46% in 2009 to 54% in 2012) • On the city level no impact – measure was “too small” to leave a mark on the overall figures CIVITAS-ELAN presentation, M. Matulin

  7. Lessons learned • Communication can be difficult especially in the early stages: • Invest extra effort in communication  Key is to motivate people to make a change • Use cheap but “smart” tools such as multimedia • Try to include media (TV, radio, newspapers) • Combine the impact of different measures • Create synergies CIVITAS-ELAN presentation, M. Matulin

  8. Thank you for your attention! University of Zagreb Faculty of Transport and Traffic Sciences • http://www.fpz.unizg.hr • Marko Matulin • Department ofIntelligent transport systems mmatulin@fpz.hr CIVITAS-ELAN presentation, M. Matulin

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