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Transforming Lives: The Power of Public Awareness Campaigns

Join our national campaign to reduce spine-related disability by 10% by 2025 and transform millions of lives. Learn how public awareness drives behavior change and discover our strategies for success. Engage with us on multiple channels to create impact.

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Transforming Lives: The Power of Public Awareness Campaigns

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  1. The Power of Public Awareness Campaigns Tim Holcomb Chief Creative Officer

  2. Why? Transform Millions of Lives!

  3. Who?

  4. What? • Spine impairment is the number one cause of functional decline leading to disability in the U.S. “Costing America over $600 billion per year!”

  5. Reduce Spine-Related Disability 10% by 2025.

  6. Where? • Launch of a national campaign in the U.S. and beyond.

  7. When? • Immediately with Kaizen/Discovery • Brand Strategy • Promotion Strategy • Marketing Strategy

  8. How?

  9. One of the most basic assumptions about human behavior is that what people believe guides what they do. • Rosenstock IM, Strecher VJ, Becker MH. Social learning theory and the Health Belief Model. Health Educ Q 1988;15:175–83.

  10. Strategy • 11 – 15 Consistent, Quality touches gets people to be “OK” with the BRAND. • TOMA – Top Of Mind Awareness • Multi-Channel & Multi-Target • ADVERTISING: Internet, print, radio, TV • MARKETING & PUBLIC RELATIONS: Publicity, events, advocacy, fundraising, and sponsorship • SOCIAL MEDIA: Build likes and views, boosting posts, and buying ads • DIRECT MARKETING: Grassroots/Guerilla, direct mail, direct response ads, email

  11. Case Stories

  12. What will matter in 2025… • What will matter in 2050… • What will matter in 2100... • Watch what lives we can tranform together.

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