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Marketing Support

Campaigns The 2013 Plan Sales Tools Tradeshows. Marketing Support. 1:1.8. How are customers learning about your organization?. e-Marketing. Print-based Marketing. What’s in it for the customer?. SPARKvue HD for iPad and Amp Up Your Physics Lab. Campaign Hand-off. Communication Stream.

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Marketing Support

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  1. Campaigns The 2013 Plan Sales Tools Tradeshows Marketing Support

  2. 1:1.8 How are customers learning about your organization? e-Marketing Print-based Marketing

  3. What’s in it for the customer?

  4. SPARKvue HD for iPadandAmp Up Your Physics Lab Campaign Hand-off

  5. Communication Stream Email 1 MSG: Could your lab use a boost? Free PASPORT High Current Sensor Offer with the PASCO 850 UI MSG: Boost Your Physics Lab with Power and Value in One with the PASCO 850 UI Lead Form Evaluate, Try, Shop, View, Request, Sign up Email 2MSG: ‘Watt’ are you waiting for? There’s still time to plug into our ‘current’ offer. Leads routed to partners pasco.com/AmpUp2013 Email 3 MSG: Last chance! Don’t ‘wave’ goodbye to your free PASPORT High Current Sensor!

  6. So Dad, how do you like the new iPad we bought you? Add youtube video

  7. email value spotlight “do more” added benefit promo

  8. microsite

  9. lead form “gate”

  10. www.pasco.com/CapstoneExperiments

  11. What You’ll Receive • Email • Outlook sample • HTML • Text file • E-sig banner • “Stack Up” slick • .idd and .pdf • Layout and Links • YouTube • Experiment Files • Pasco.com/AmpUp2013

  12. Action Items • Localize? • Edit • Button links (optional) • Remove PASCO in footer; add yours • Edit date to 31 July 2013 • OrderCK-0000-4w

  13. Amp Up Campaign Metrics (U.S)

  14. Open and Click-thru Rates

  15. Pop Quiz!

  16. U.S.-based YouTube Views

  17. You Tube Views NH WA VT ME MT ND OR MN MA ID SD NY WI RI MI WY CT PA IA NJ NE NV OH DE IL IN UT CO WV CA VA DC KS MO KY MD NC TN AZ OK AR SC NM GA AL MS LA TX AK FL HI Pre campaign Post campaign Both

  18. Capstone Gate Leads 126 517

  19. SPARKvue HD for iPad Campaign Tools

  20. Version 2 (Optional)

  21. What You’ll Receive • Email • Outlook sample • HTML • Text file • SVHD brochure • .pdf and .idd • Sample subject lines • YouTube links

  22. Your Action Items • Localize? • Edit • “value” • “multi-measure” • part number • Order PS-2939 from PASCO • Edit email • Button links • Brand • Create lead form

  23. Q1 – Q2 2013 Marketing Plan

  24. Executive Summary - Timing Physics EX for 850 Video Analysis Mechanics Adv Physics Chemistry Chem SPARKvue 2.0 Biology Biology Tentative date

  25. EX for 850 Early Bird 2/19 3-touch email • Landing • Page RSVP Today 2/26 Last Chance! 3/12 • Watch Now • Speaker Frequency Response Profiler • Dr. James Corkins, Modeling Techniques In an Intro Physics Course: Circuit Analysis Laboratory • Opt In • Catalog, emails, promos • Download EXs • LRC Circuits • Interference and Diffraction of Light • High-Current Sensor Promo • 750 vs. 850 • Sdjhsdhj;zlkvnaoigjz;lv;vj;lvkjn;j;alfksdvjnj;lkfsdvj;vja;vj;lkvjaoirj;alkvjaoigja;lsvkjaoigj • Messaging • Value of 850 with EXs • Teach concepts that were difficult to teach before • Highlight key EXs • Free High Current Sensor Promo Slick

  26. Pop Quiz!

  27. What goal are you trying to achieve when sending out an email?

  28. EX for 850 Early Bird 2/19 3-touch email • Landing • Page RSVP Today 2/26 Last Chance! 3/12 • Watch Now • Speaker Frequency Response Profiler • Dr. James Corkins, Modeling Techniques In an Intro Physics Course: Circuit Analysis Laboratory • Opt In • Catalog, emails, promos • Download EXs • LRC Circuits • Interference and Diffraction of Light • High-Current Sensor Promo • 750 vs. 850 • Sdjhsdhj;zlkvnaoigjz;lv;vj;lvkjn;j;alfksdvjnj;lkfsdvj;vja;vj;lkvjaoirj;alkvjaoigja;lsvkjaoigj • Messaging • Value of 850 with EXs • Teach concepts that were difficult to teach before • Highlight key EXs • Free High Current Sensor Promo Slick

  29. Biology Early Bird 4/16 3-touch email • Landing • PLanding • Page • ge RSVP Today 4/23 Last Chance! 4/30 Media • Watch Now • Dr. Schwazbach, USGS • Live Lab: Photosynthesis and Respiration • Opt In • Catalog, emails, promos • Download Experiments • Sensor Promo Breed New Life Into Biology Slick Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse hendrerit iaculis ornare. In congue suscipit rutrum. Lorem ipsum dolor sit amet, consectetur • Messaging • Learn more • Highlight experiments • Promo

  30. ‘Elements’ of Success (Chem) Early Bird Early July 3-touch email • Landing • Page ‘Elements’ of Success • Landing • Page RSVP Today Mid July and Last Chance! Late July Media Watch Now The ‘Elements’ of Success: Integrating Sensor-based Technology into Your Titration Lab Opt In Catalog, emails, promos Download Experiments Promo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse hendrerit iaculis ornare. In congue suscipit rutrum. Mauris malesuada lacinia pulvinar. Slick • Messaging • Learn more • Highlight experiments • Promo?

  31. Sales Tools Marketing

  32. Pop Quiz!

  33. So far we covered 3 items: campaigns, the 2013 plan and sales tools. What is the last item?

  34. Support TRADESHOWS & EXHIBITS

  35. Add Customized Text

  36. PASCO Branding Guidelines

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