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Direct Marketing | Support Media. Matt Chun Bhayrav Patel. Direct marketing. Traditional . Direct marketing. Modification. Direct marketing. Modification. Direct marketing. Purpose. “ The Sitter ” starring Jonah Hill 20 th Century Fox. Support media. 4 different titles:
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Direct Marketing | Support Media Matt Chun Bhayrav Patel
Direct marketing Traditional
Direct marketing Modification
Direct marketing Modification
Direct marketing Purpose
“The Sitter” starring Jonah Hill 20th Century Fox
Support media 4 different titles: • Alternative media • Below-the-line media • Nonmeasured media • Nontraditional media Used to reach people in the target market that the primary media may not have reached,and to reinforce, or support, their messages.
The Sitter poster would qualify as a type of small billboard out-of-home advertisement Billboards account for 65% of OOH revenue
Questions Successful as Direct Marketing? Successful as Support Media?