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Direct Marketing | Support Media

Direct Marketing | Support Media. Matt Chun Bhayrav Patel. Direct marketing. Traditional . Direct marketing. Modification. Direct marketing. Modification. Direct marketing. Purpose. “ The Sitter ” starring Jonah Hill 20 th Century Fox. Support media. 4 different titles:

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Direct Marketing | Support Media

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  1. Direct Marketing | Support Media Matt Chun Bhayrav Patel

  2. Direct marketing Traditional

  3. Direct marketing Modification

  4. Direct marketing Modification

  5. Direct marketing Purpose

  6. “The Sitter” starring Jonah Hill 20th Century Fox

  7. Support media 4 different titles: • Alternative media • Below-the-line media • Nonmeasured media • Nontraditional media Used to reach people in the target market that the primary media may not have reached,and to reinforce, or support, their messages.

  8. The Sitter poster would qualify as a type of small billboard out-of-home advertisement Billboards account for 65% of OOH revenue

  9. Questions Successful as Direct Marketing? Successful as Support Media?

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