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Cor Van Raay Agribusiness Case Competition. Case workshop. Agenda. Discussing a Case 8 Important Steps in Case Presentation PowerPoint Presentation Key Points Figuring Out the Numbers. What is a Case? . A real world business issue Can be any major, strategy or general business
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Cor Van Raay Agribusiness Case Competition Case workshop
Agenda • Discussing a Case • 8 Important Steps in Case Presentation • PowerPoint • Presentation Key Points • Figuring Out the Numbers
What is a Case? • A real world business issue • Can be any major, strategy or general business • Lots of information • General, Accounting or major specific • Critical Thinking • Textbook Knowledge to Use
Important Steps • Introductions • Problem Statement • Analysis • Alternative Solutions • Criteria Matrix • Decision • Implementation • Contingency Plan • Conclusion
Problem Statement • Primary Problem • May be more than, but choose the most important • Secondary Problem • 1-2 sentences • Be clear • Connect the rest of the presentation
Analysis • Looking at the big picture • Internal to company • External to environment • 3 ways to Analyze • SWOT • Porters 5 Forces • PESTLE
SWOT • Internal to the Company • Strengths and Weaknesses • External to the Company • Opportunities and Threats • Strengths • What is the company doing well • Weaknesses • What do we need to improve • Opportunities • What can we capitalize on • Threats • What could de-rail our business
PESTLE Differences between host and home country Interaction between countries/states/provinces
Porter’s 5 Forces Analyzes Competitive Position within Industry
Alternative Solutions • Qualitative • Table works well • Show all options • Advantages and Disadvantages • Pro/ Cons • Outcome Specific
Criteria Matrix • Quantitative • Backs up decision • Table • Use weighted criteria • Be confident on numbers and explain how
Providing evidence with numbers • Be confident • Be able to defend your numbers • Could be based on information provided by company and industry • Double check the numbers
Decision • 1 choice, 1 slide • Be confident • Everything before should lead to it • Everything after should tell how to achieve the decision
Implementation • Usually longest part of presentation • Worth most of mark • Think SMART • Specific • Measurable • Achievable • Relevant • Timely
Contingency Plan • Plan B • If economy… • If government… • If family is concerned… • Do not change your decision
Conclusion • Summarize main points • Highlight: • Decision • Implementation • Push Benefits • Need to sell the idea • Strong final ending
PowerPoint • Keep it simple • Clean and Organized • No grammatical errors
PowerPoint • Large Font: • Titles: 38-48pt • Subtitles: 28-36pt • Body: 26-34 • Color Contrast • Titles are important • 12 slide limit
Presentation Skills • Remember to use terminology • You- referring to company • Us- referring to team presenting • Consulting Firm giving ideas • Smile and acknowledge
Presentation Skill • Talk to Audience • Glance at slides do not read • Try and not hide • Clothing and Appearance matter • Pay attention to person speaking • Entrance and Exit etiquette
Marking Rubric • Will be posted online before competition and emailed out • Content and Implementation most important section • Also marked on: • Organization • Presentation Skills • Layout • PowerPoint • Originality • Etc.
STEP 2: CASH/PROFIT Show me the MONEY!
Mix Offering Projections Most Profitable Unlimited Units Max 150 Units
Step 3: Determining a companies Value Today using projections Putting those cash/profit projections to use
Simple Discounted Cash Flow (DCF) • Use cash flow/profit from previous projections • Discount rate (WACC) incorporates the firms cost of equity and debt to determine the average rate based on capital structure (weighted for debt/equity) • If this is unavailable think about opportunity costs of similar investment, expected ROI, and internal return, interest rate,
Discount Rates Impact on DCF But an important point to understand is that “You can’t compensate for risk by using a high discount rate.” If 15% was used to discount $1,753, you would only be willing to pay $1,524 in today’s money for $1,753. On the other hand, using a 9% discount rate would give a value of $1,608 for the $1,753. You can see how using a high discount rate will give a lower valuation than a low discount rate.
Simple NPV A positive net present value indicates that the projected earnings generated by a project or investment (in present dollars) exceeds the anticipated costs (also in present dollars). Generally, an investment with a positive NPV will be a profitable one and one with a negative NPV will result in a net loss. This concept is the basis for the Net Present Value Rule, which dictates that the only investments that should be made are those with positive NPV values.
Ratios Snapshots of a Company
Gross Margin Profit Margin Net Income / Revenue This shows how much the company made in OVERALL profit for every $1 it generates in sales • Revenue-COGS / Revenue • GM represents the proportion of each dollar of revenue that the company retains as gross profit Ratios
Return On Investment Return On Equity Net Income/Shareholder's Equity This ratio measure's how profitable a company is with the money shareholder's have invested • Gain From Investment - Cost of Investment/Cost of Investment • A performance measure used to evaluate the efficiency of an investment to compare it against other investments Ratios
Other reminders • RSVP online if haven’t done so • Mandatory Meeting 8pm Friday November 6- Markin Hall