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2007

2007. Presentation to Alphabet Soup. 2007. Version 1 13/09/2007. MEDIA / PRINT. BUSINESS MEDIA SCENE. 83% read any business / financial print. 70% access business or financial sites on the internet. 55% watch business / financial programmes on TV.

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2007

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  1. 2007 Presentation to Alphabet Soup 2007 Version 1 13/09/2007

  2. MEDIA / PRINT

  3. BUSINESS MEDIA SCENE • 83% read any business / financial print. • 70% access business or financial sites on the internet. • 55% watch business / financial programmes on TV. • 45% access email / electronic newsletters for business or financial information. • 37% listen to business / financial programmes on the radio. • 20% access business information via their cell phones, 7% make use of financial newswire services and 6% webcasts.

  4. PENETRATION OF BUSINESS/ FINANCIAL MEDIA

  5. PENETRATION OF BUSINESS/ FINANCIAL MEDIA

  6. PENETRATION OF BUSINESS/ FINANCIAL MEDIA

  7. PENETRATION OF BUSINESS/FINANCIAL TITLES TOP MANAGEMENT 84 000 R30 000+ PERSONAL INCOME 64 000 %

  8. Skew towards blacks Skew towards whites CHOICE OF MEDIA for business / financial information %

  9. Current business info • Contains more info • Up to date MEDIA CONSUMPTION COMPARED TO A YEAR AGO % Blacks tend to use the traditional media of newspapers, TV and radio more so than a year ago

  10. PREFERRED BUSINESS NEWSPAPER SECTION % Mentions 3%+ only shown

  11. CHOICE OF DAILY PUBLICATION FOR BUSINESS/FINANCIAL NEWS % Note: Top 10 mentions only shown

  12. MORNING BUSINESS NEWS %

  13. THE INTERNET

  14. INTERNET USAGE 83% PERSONALLY USE THE INTERNET Where Internet Used % Base: Internet users

  15. INTERNET ACTIVITIES % Up from 44% in 2003 Up from 19% in 2003 Internet Users

  16. Time Spent on Internet in average week On average 9 hours and 12 minutes spent on the internet per Week % Base: Internet Users (266 000)

  17. Time Spent on Internet in average week – trends by management level On average 9 hours and 12 minutes spent on the internet per Week Hours Base: Internet Users 2007 (266 000); Internet Users 2003 (173 000)

  18. Online Titles Accessed for Business/Financial Information (Top ten mentions) Rebased on “58% who Access News On-Line” %

  19. DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED 86 % DVD Player 88 74 Digital camera 77 71 Personal Computer 78 69 Home Theatre Total DStv = 68% Total DStv among internet users = 70% 71 54 Blue Tooth 58 52 Internet access 61 50 E-mail 59 45 Memory stick 52 38 Laptop 44 33 M-Net Decoder 34 30 DStv Single Decoder 31 26 3G 29 23 DStv Dual Decoder 24 21 Camcorder 22 Total SABRE 2007 Internet users

  20. DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED %

  21. UNIVERSE COMPARISON: Electronic Devices in Home SABRE vs AMPS High Income Universe vs General Population % SABRE 2007 320 000 AMPS 2006/7 31 109 000

  22. Banking Method - Internet %

  23. Print Readership & Internet Access – weekly business sections % 320 000 121 000 18 000 28 000 48 000 40 000 48 000

  24. Print Readership & Internet Access – daily business titles and daily business sections % 320 000 34 000 29 000 104 000 59 000 45 000 38 000

  25. Print Readership & Internet Access – business and financial magazines % 320 000 27 000 12 000 6 000

  26. TECHNOLOGY 2007 Version 1 13/09/2007

  27. DVD’s grown from 51% to 86% Laptops up from 27% to 38% DSTV dual decoder up from 10% to 23% ELECTRONIC DEVICES IN HOUSEHOLD /PERSONALLY OWNED %

  28. ELECTRONIC DEVICES IN HOUSEHOLD (SABRE VS AMPS) SABRE vs AMPS High Income Universe vs General Population % SABRE 2007 320 000 AMPS 2006/7 31 109 000

  29. PERSONALLY HAVE %

  30. UNIVERSE COMPARISON: Usage & Number of Cellular Phones in Household SABRE vs AMPS High Income Universe vs General Population % SABRE 2007 320 000 AMPS 2006/7 31 109 000

  31. UNIVERSE COMPARISON: Method of Payment: Contact vs Pre-Paid SABRE vs AMPS High Income Universe vs General Population % % Cell-phone usage SABRE 2007 = 99% AMPS 2006/7 = 56% SABRE 2007 320 000 AMPS 2006/7 31 109 000

  32. NETWORK USED (Base – have a cellphone) %

  33. BRAND OF CELL PHONE %

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