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General Motors SWOT analysis 2013

General Motors SWOT analysis 2013. by Ovidijus Jurevicius at Strategic Management Insight. Company Background. More information at:. Strengths. Global presence New vision and strategy Strong brand portfolio Strong presence in China Knowledge of home market 4 well performing brands.

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General Motors SWOT analysis 2013

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  1. General Motors SWOT analysis 2013 by Ovidijus Jurevicius at Strategic Management Insight

  2. Company Background More information at:

  3. Strengths • Global presence • New vision and strategy • Strong brand portfolio • Strong presence in China • Knowledge of home market • 4 well performing brands More information at:

  4. Weaknesses • High cost structure • Brand dilution • Bureaucratic culture • Car recalls More information at:

  5. Opportunities • Positive attitude towards “green” vehicles • Increasing fuel prices • Changing customer needs • Growth through acquisitions More information at:

  6. Threats • Fluctuating fuel prices • New emission standards • Rising raw material prices • Intense competition • Exchange rates More information at:

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