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Learning Objectives

Learning Objectives. Become familiar with tourism distribution systems organizations and their functions Understand the role of travel agents and their dominance in the distribution system Consider the impact of the Internet on the distribution system Examine the role of the tour wholesaler

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Learning Objectives

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  1. Learning Objectives • Become familiar with tourism distribution systems organizations and their functions • Understand the role of travel agents and their dominancein the distribution system • Consider the impact of the Internet on the distribution system • Examine the role of the tour wholesaler • Recognize that a combination of all channels of distribution can be used by travel suppliers

  2. Operating Sectors of the Tourism Industry

  3. Suppliers Transportation Providers Accommodations Food Service Resorts Recreation, Entertainment, Etc. Specialty Channeler Specialty Channeler Specialty Channeler Host RetailTravel Agent Direct Channel via Internet Telephone Suppliers Office Tour Wholesaler Tour Wholesaler Retail Travel Agent Tour Wholesaler Retail Travel Agent Specialty Channeler Retail Travel Agent Tour Wholesaler Retail Travel Agent Home-basedTravel Agent Customers Individuals Pleasure Groups Business Groups, Etc. Tourism Distribution Channels © John Wiley & Sons, Inc, 2009

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