Section H Communications

1. Section H Communications

2. Internet As Source Q31.) How likely or unlikely are you to use the following as sources for news and entertainment information?

3. Website Usage Q32.) Which of the following websites do you read / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Website Sources

4. Website Usage Other – Existing Patrons Q32.) Which of the following websites do you read / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Website Sources

5. Website Usage Other – Potential Patrons Q32.) Which of the following websites do you read / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Website Sources

6. Television As Source Q31.) How likely or unlikely are you to use the following as sources for news and entertainment information?

7. Television Usage Q33.) Which of the following television stations do you watch / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for TV Sources

8. Television Usage Other – Existing Patrons Q33.) Which of the following television stations do you watch / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for TV Sources

9. Television Usage Other – Potential Patrons Q33.) Which of the following television stations do you watch / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for TV Sources

10. Radio As Source Q31.) How likely or unlikely are you to use the following as sources for news and entertainment information?

11. Radio Usage Q34.) Which of the following radio stations do you listen to / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Radio Sources

12. Radio Usage Other – Existing Patrons Q34.) Which of the following radio stations do you listen to / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Radio Sources

13. Radio Usage Other – Potential Patrons Q34.) Which of the following radio stations do you listen to / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Radio Sources

14. Print As Source Q31.) How likely or unlikely are you to use the following as sources for news and entertainment information?

15. Print Usage Q35.) Which of the following magazines / newspapers do you read / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Print Sources

16. Print Usage Other – Existing Patrons Q35.) Which of the following magazines / newspapers do you read / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Print Sources

17. Print Usage Other – Potential Patrons Q35.) Which of the following magazines / newspapers do you read / reference for news and entertainment information? Respondents that answered “Very Likely” or “Likely” for Print Sources

18. Community Newspapers – Existing Patrons Q39.) Which community newspapers do you read / reference for news and entertainment information?

19. Community Newspapers – Potential Patrons Q39.) Which community newspapers do you read / reference for news and entertainment information?

20. Union Tribune Entertainment Section Readership Q36.) Please indicate the days of the week you read each of the following sections of the Union Tribune? Respondents that selected “Union Tribune” in Q35. Existing Patrons Base = 108, Potential Patrons Base = 76

21. Union Tribune Auto Section Readership Q36.) Please indicate the days of the week you read each of the following sections of the Union Tribune? Respondents that selected “Union Tribune” in Q35. Existing Patrons Base = 108, Potential Patrons Base = 76

22. Union Tribune Usage – Existing Patrons Q36.) Please indicate the days of the week you read each of the following sections of the Union Tribune? Respondents that selected “Union Tribune” in Q35. Base = 108

23. Union Tribune Usage – Existing Patrons Q36.) Please indicate the days of the week you read each of the following sections of the Union Tribune? Respondents that selected “Union Tribune” in Q35. Base = 108

24. Union Tribune Usage – Potential Patrons Q36.) Please indicate the days of the week you read each of the following sections of the Union Tribune? Respondents that selected “Union Tribune” in Q35. Base = 76

25. Section I Demographics

26. Age Q3.) Which of the following best describes your age?

27. Household Income Q4.) Which of the following best describes your total annual household income?

28. Gender Q37.) Gender

29. Education Q38.) What is the highest level of education you have completed?

30. Occupation Q39.) Which of the following best describes your occupation?

31. Occupation Other – Existing Patrons Q39.) Which of the following best describes your occupation?

32. Occupation Other – Potential Patrons Q39.) Which of the following best describes your occupation?

33. Zip Code – Existing Patrons Q40.) What is your zip code? Base = 366

34. Zip Code – Potential Patrons Q40.) What is your zip code? Base = 317

35. Length of Time in San Diego Area Q41.) How long have you lived in the San Diego area?

36. Marital Status Q42.) Which of the following best describes your marital status?

37. Number of People in Household Q43.) How many people do you have living in your household?

38. Ethnicity Q44.) Which of the following best describes your ethnicity?

39. Thank You