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Differences

Learn about different ways companies use social media successfully to drive sales, build traffic, and create a positive brand. Develop a framework for social media strategy and effectively measure ROI. Understand the essence of social media and its impact on user-generated content, accessibility, and online presence.

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Differences

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  1. Differences • Pillar 3: The Different Ways Companies Use Social Media • Now that you understand the common pitfalls, it’s time to take a look at the companies that get it right. • Companies are successfully using social media to drive sales, build traffic, find employees, build community, and create a positive, well known brand.

  2. Framework • Pillar 4: A Framework for Developing a Social Media Strategy • The strategy development portion of a social media campaigns crucial for the success of a company. • You must ask and answer the appropriate and relevant questions to develop the right campaign:1.What social sites are your target markets currently using • 2.How much time is needed to consistently interact with your social community.

  3. Framework • Pillar 5: How to Measure Return on Investment • Strategy and research are of course only half the battle. Once your strategy is set, it’s time to execute by either building a team, training your current team, or hiring outside consultants to implement. This is by far the most important part of social media marketing so it is of the utmost importance that you get it.

  4. What is social media • Before we jump right in and start building a social media strategy, we must understand: What is social media? • According to Wikipedia: • Social media is online content created by people using highly scalable and accessible publishing technologies. In it’s basic sense, it’s a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media allows people to connect in the online world to form relationships for personal, political, and business use.

  5. Three key areas • Social Media is User-Generated- • Content used to be something only few created; Reporters, TV anchors, directors, authors etc. Now everyone is a publisher, and the people who use the content are also the ones who create it. • 2. Social Media is Highly accessible and scalable- • Lot’s of Users , and plenty of opportunity for companies. Social media is easy to access with tools available to the common person even if you don’t use it now, no reason you can’t start now. • 3. Social Media is online- • It takes place outside of in-person, phone, or foot traffic which means it’s location independent and a valuable part of any company’s business strategy.

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