Group Design Movement Investigation

1. Group Design Movement Investigation Your Task; To work in a team to investigate Avant-Gardeand the impact of this movement on product design Deliverables… All students must produce a product analysis. All students must produce a specification You must choose a range of household objects and re-design them in the style of your movement. You must then present your ideas in the form of a Third Angle Orthographic drawing. You will then gather your team together and give a short 3 – 5 minute presentation on the movement, what it is, what impact it has had on the design world. Then how your designs have been influenced. *Scan in all third angle drawings so that you can use them in your presentations.

2. Avant-Garde Design Movement • Tasks to be completed….. • Analyse the information provided on the design movement. • Conduct a product analysis and create a specification • Using this information and the design movement information redesign your product – 2 design ideas • Draw one of these in isometric / orthographic projection

3. Third Angle Orthographic Projection These lines must be light. These are the Construction lines Isometric View Orthographic Projection is a way of drawing an object from different directions. Usually a front, side and plan view are drawn so that a person looking at the drawing can see all the important sides. Orthographic drawings are useful especially when a design has been developed to a stage whereby it is almost ready to manufacture.

4. Third Angle Orthographic Projection Complete the third angle projection below and draw the isometric version of it Isometric View

5. Third Angle Orthographic Projection – Draw the object here in third angle orthographic projection

6. Third Angle Orthographic Projection – Draw the object here in isometric view

7. Design Process – (Design Movements, Product analysis – reverse specification, Ideas, Isometric) Art Deco …an international decorative style that emerged in Paris in the 1920’s. This movement took over from Art Nouveau, which with its ahistorical bearing looked to natural forms. Art Deco drew its influence from many sources including ‘Tribal Art’, Surrealism, Futurism, Constructivism, geometric abstraction, popular culture and modern movement. Art Deco relies on private patronage most notably from Paul Poiret and Jacques Doucet, this was a relatively short lived style. The term Art Deco derived from an exhibition held in Paris in 1925 called, ‘Exposition Internationale des Arts Decoratifs et Industriels Modernes’. Art Deco influenced many British designers and non more so than William van Alen’s Chrysler Building (left). In Britain, the Art Deco style was more subdued than elsewhere and was subtly expressed in the architecture and product design of Wells Coates A material called Bakelite is used as a thermoplastic to create kitsch objects – very common in Art Deco designs. During the 1980’s Art Deco made a comeback in the work of Robert Venturi, Hans Hollein and Charles Jencks

8. Product Analysis – Product analysis is probably the most useful research you can undertake. It involves looking carefully at a product, taking it apart (or imagining taking it apart) and working out how it was made You are expected to consider the wider implications of designing and manufacturing. Can the product be recycled? What does its life cycle look like? What has been the effect of this product on our lifestyles? Is a particular group of people excluded from using the product?

9. Specification – Your specification should provide a detailed description of what the product is to be. It should reflect information found in your research and a third party should be able to use your specification to start to plan and develop ideas which would result in a final product. Important criteria to consider; Target Market, Function, Size, Weight, Durability, Aesthetics, Materials, Safety, Cost, Environmental Issues, Manufacture, Packaging

10. Initial Ideas x 2 – You are to take the information in your specification, the product analysis, the design movement and redesign the product on the front sheet

11. Third Angle Orthographic view of the chosen idea 3rd Angle Projection Symbol Appropriate sizes must be included on this diagram, all relevant detail, and must adhere to the Third Angle Standards