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Effective Introductions and Conclusions

Effective Introductions and Conclusions. Introduction Matrix. Getting Attention. Open with material to orient the audience What you will tell them: specific points/areas Your experience with the topic Why they can/should use the info Establish your credibility

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Effective Introductions and Conclusions

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  1. Effective Introductions and Conclusions

  2. Introduction Matrix

  3. Getting Attention • Open with material to orient the audience • What you will tell them: specific points/areas • Your experience with the topic • Why they can/should use the info • Establish your credibility • Why should the audience believe you? • Explain your expertise

  4. Maintain Audience Interest • Develop trust beyond credibility • Include credible information/facts for support • Look confident • Posture • Voice • Maintain eye contact • Pronounce words correctly • Avoid “um” and “like” and “you know”

  5. Conclusion Matrix

  6. Effective Conclusions • Multiple strategies for conclusions, depending on purpose • Recap the important info • Remind audience why the info is beneficial to them • Close with a reference to the intro and the purpose of the presentation

  7. Closing Connected to Intro (personal presentations) Topic: Keeping children entertained at family gatherings Intro: Making X is fun and easy, and children will love to help. Signal closing: “Today I showed you. . . .” “Remember: recap main points” “In closing, let me just say. . . “ Closing: (while holding finished product if possible) You see how fun and easy Making X is. Try making X at your next family gathering; children both young and old will love it. Does anyone have any questions?

  8. Closing Connected to Intro (professional presentations) Topic: Salary comparisons with and without adjusting for inflation Intro: (Assume that everyone knows the speaker as the company director of accounting). John (VP) asked me to put together some projections based on maintaining current salaries and based on adjustments that account for inflation. Although marketing usually provides this type of info, John wanted to see it from an accounting POV and in terms of the tax strategies we can employ.

  9. Closing Connected to Intro (professional presentations) Signal closing: “To recap” or “Drawing everything together, I see two options:” Closing: Utilizing plan X will yield ABC profit margin despite XYZ. Utilizing plan M will yield DEF profit margins because of XYZ, while compensating for 3% inflation. Are there any questions I can answer?

  10. Transitions

  11. Purpose Maintain audience attention and understanding Meaningfully connect main points Assist audience in moving to next point

  12. Examples of meaningless transitions “Um” Stating the topic or subtopic Moving to next PPT slide and continuing with the point or sub-point to be made “Next” “Okay” or “All right” Sighing

  13. Examples of meaningful transitions “The three most important things you need to know are 1, 2, and 3.” (signpost) “The most important thing to remember is . . . .” (spotlight) “In addition to the benefits of X, Y costs must be considered.” (bridge)

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