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Internet Marketing

Internet Marketing. Steps to an E-business. Developing Concept and Selling Points Domain name Website Development Sales and Marketing. Internet Marketing. Why is internet marketing important ? Drive high quality customers to their website

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Internet Marketing

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  1. Internet Marketing

  2. Steps to an E-business • Developing Concept and Selling Points • Domain name • Website Development • Sales and Marketing

  3. Internet Marketing Why is internet marketing important? • Drive high quality customers to their website • Increase sales leads from customers looking for their products and services • Build their brand online by communicating marketing messages to their target audience • Increase their profile against their competitors • Target a global audience via international search engines

  4. Kinds of Internet Marketing Search Engine Optimization • Social media marketing • Email marketing • Referral marketing • Content marketing

  5. Kinds of Internet Marketing Search Engine Marketing • Pay per click • Cost per impression • Search analytics • Web analytics

  6. Kinds of Internet Marketing Affiliate Marketing • Cost per action • Revenue sharing

  7. Search engine optimisation SEO is the act of modifying a website to increase its ranking in organic (vs. paid), crawler-based listings of search enginesHow do organic search listings work? • A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web • The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index

  8. SEO • Based on this data, the SE then indexesthe pages and ranks the websites • Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos “Spiders read only text, nothing else”

  9. Task In groups of 3, you will come up with a niche product you will sell online. (5 mins) Discuss how you will market the product. (5 mins) You must use at least 5 of the internet marketing strategies mentioned previously. You must present your product and marketing strategy on a powerpoint. The presentation should be about 2-3 mins long and everyone must speak a little about the marketing strategy.You will be graded on this project. It is 50% of your C.A.

  10. Task You need to research market shares, competing or similar products, and explain the reasons why you implemented your chosen marketing strategies. • You will be graded on the content of your PowerPoint. • You will be graded on the neatness and design of your PowerPoint. • You will be graded on the research you did for this product. • You will be graded on how well you deliver and pitch your presentation.

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