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Part II: Challenges in Research Communication. “No one who has something original or important to say will willingly run the risk of being misunderstood.”. Peter Medawar. Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003. tell ‘em what you’ll tell ‘em tell ‘em
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Part II:Challenges in Research Communication “No one who has something original or important to say will willingly run the risk of being misunderstood.” Peter Medawar Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003
tell ‘em what you’ll tell ‘em • tell ‘em • tell ‘em what you told ‘em • the why and wherefore • AMM • summing it up
Challenges in Research Communication: the why and wherefore A Proud History • English language • higher degrees • research strategy • communication
Challenges in Research Communication: the why and wherefore New degree structure • one • integration • communication
Challenges in Research Communication: the why and wherefore need to communicate misunderstood mistrusted cost immense impact integral role future
Challenges in Research Communication: the why and wherefore communication targets funding sources employers decision-makers research clients other scientists future scientists
Challenges in Research Communication: the why and wherefore Why communicate? • increase employability • increase visibility of science • advisory role, management • recruitment • accountability
Challenges in Research Communication: where’s the meat? AMM Audience Message Medium
Challenges in Research Communication: AMM - audience funding sources employers decision-makers research clients other scientists future scientists audience • know your audience • shoes
Challenges in Research Communication: AMM - message finding the story story story facts facts
Challenges in Research Communication: AMM - message telling your story • language (KISS) • metaphor • zoom • stop
Challenges in Research Communication: AMM - medium picking the right medium • context that works • collaboration • timing research article fact sheet short documentary poster web page film news clip popular science journal press release interview newspaper column
the why and wherefore • AMM • summing it up you’ve been told
Keep • It • Shortand • Simple – • Audience • Story • Strategy
resources / tips • contact information • presentation outline Info pack