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Expand your offering with services that provide positive patient experiences and results. Carefully select the right suppliers and technologies.
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People now expect to find all the medspa services they need to look young and stay healthy under one roof. It is no longer good enough to just offer basics such as Botox and hair removal. You also need to have services like pigmentation removal and skin tightening.
When to Add Something New Over the first year of running your medspa, you may like to keep things simple. However, once you’ve built up a client base and created a name for yourself, it’s high time to start expanding. Clients want to see that you offer the latest procedures. If you stick with just a standard set of services, you risk losing clients to a more innovative medspa.
Increase Your Revenue There is no reason why adding services to an established medspa should be restrictively expensive. If you want to promote your new services to current clients, you can spend a minimal amount on marketing. Just notify clients through an email newsletter, social media posts, or posters on the walls at your medspa.
Expand Your Clientele It is also possible to target a new audience by increasing your range of services. For example, if you currently offer laser hair removal and tattoo removal, you may be able to reach a completely new audience simply by adding photo facials and skin rejuvenation to your offerings.
Choosing the Right Services Consider how certain services may be complementary to each other. You can then bundle these together to create packages. This is cost effective for your clients and encourages people to spend more at your medspa.
Making the decision to add new services is only the beginning. It is also important that you carefully choose the devices you will use. By working with a trusted provider, you can be sure that you are purchasing top quality. Whether you’re looking to add a pigmentation removal machine or skin tightening devices to your range, you’ll receive the support you need to choose equipment that is effective and a good investment for your business.
In many cases, it is only possible to obtain cutting-edge technology by going through a provider. For instance, Quanta System offers state-of-the-art laser systems for a variety of applications — and Cartessa Aesthetics is the exclusive US partner. In other words, when you use Cartessa Aesthetics as your provider, you will receive support to pick the right Quanta System device and your medspa will be able to offer the newest procedures.