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How do we know what they want? A2A and user evaluation of archival resource discovery. Sarah J A Stark Regional Liaison Co-Ordinator, A2A Public Record Office Collection Description Focus Workshop 5, 30 January 2003 www.a2a.pro.gov.uk. How do we know what they want?.
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How do we know what they want?A2A and user evaluation of archival resource discovery Sarah J A Stark Regional Liaison Co-Ordinator, A2A Public Record Office Collection Description Focus Workshop 5, 30 January 2003 www.a2a.pro.gov.uk
How do we know what they want? • A2A (Access to Archives) and its background • Monitoring usage • Evaluation • Outcomes • Know what they want!
A2A: the background Until recently: • Access to archives through paper finding aids (calendars, indexes, lists or catalogues) or discrete local/web databases • Researchers generally had to travel to repositories to view finding aids • Paper catalogues not necessarily indexed • Electronic catalogues had to be searched one at a time
A2A: the background • English strand of the UK National Archives Network • First online presence in 2000 • A2A programme led by PRO, HMC and BL • Funded by HM Treasury, Heritage Lottery Fund, partners and contributors • Over 220 repositories involved so far • Links to contact details • Over 4 million catalogue entries so far
A2A: the catalogues • Generally multi-level (not collection level) • 21 archive categories: • Institutional archives • Local government and the courts • Hospitals • The churches • Businesses • Personal papers (notably scientists and politicians) • Family and estate archives
A2A: the catalogues • A wide range of subjects including (for example): • Information on people and places • Commerce and industry, 18th-20th century • The British in India and elsewhere • Local government and administration in London and the English counties, 16th-20th centuries • More content projects, 2002-2004 • Online at www.a2a.pro.gov.uk
A2A: usage figures May 2001 – December 2002: • 1,267,731 searches • average almost 63,400 per month • 2,739,935 catalogues viewed • average almost 137,000 per month • Database updated regularly
A2A: monitoring • Optional online new user form: 3250 returns, 2000-2002 (11 April) • 65% using archival catalogues for the first time • 43% new to archives • 79% family historians, 27% local historians, 15% academics • 40% aged 51 or above
A2A: monitoring • Optional online new user form: 701 returns, April-Dec 2002 • 57.5% using archival catalogues for the first time • 41.4% new to archives • 86% family historians, 33% local historians, 13% academics • 69% aged 51 or above
A2A: evaluation • More than passive monitoring • Focus group members sought, summer 2001 • A2A Formal and Virtual Focus Groups established, autumn 2001 • Participation in NANURG initiative, December 2001
A2A: evaluation • A2A Formal Focus Group • 15 members from user groups: • Family history (AGRA, FFHS) • Local history (BALH, VCH) • Academics (SCONUL, BAC, BSHS) • Library and archive users (BRA, user group) • Teachers • Black and Asian Archives Working Party • Experience with archives and internet • Chair from A2A Steering Group • 2 meetings held since 2001
A2A: evaluation • A2A Virtual Focus Group • 12 members who communicate by email: • PRO Friends • BL readers • New members sought! • Experience with archives, varying experience of internet • 2 questionnaire rounds since 2001
A2A: evaluation • National Archives Network User Research Group (NANURG) • A2A, SCAN, Archives Hub, AIM25 • 6 evaluation sessions in December 2001: • London, Manchester, Edinburgh • Including postgraduates, library users, 6th formers, family and local historians • Final report issued, March 2002 • Individual feedback (email, online form)
A2A: outcomes of evaluation • In-house and NANURG recommendations broadly in line • Feedback on look and feel, functionality, and information • Site enhancement early 2002 • Cleaner look and feel • Search options rearranged • Contextual information better laid out
A2A: outcomes of evaluation • Further site enhancement planned for 2003 • General • Special Interest Search (indexes) • Why is it not being used? • Does it help academic researchers?
Know what they want! • Know who your users are • Ask them what they want (and ask again) • Network with user groups • Keep in touch with your focus groups • Reach out to new users
Contact Email: sarah.stark@pro.gov.uk Tel: 020 8392 5328 www: www.a2a.pro.gov.uk (A2A site) www.pro.gov.uk/archives/a2a (info site)