EUROPEAN TISSUE SYMPOSIUM The European Tissue Paper Industry Association

1. EUROPEAN TISSUE SYMPOSIUM The European Tissue Paper Industry Association WASH & DRY – Paper means Hygiene Introductory Presentation Roberto Berardi www.europeantissue.com

2. Content of this document • This is an introductory presentation to the ETS (European Tissue Symposium), its main activities and to the Worldwide Cartoon Contest being launched in these days. • In order to provide some background to the participants to the contest, this document illustrates: • the AFH (Away From Home) Tissue Products and how they help to achieve a superior level of Hygiene. • the results of the Hygiene studies supported by ETS and conducted by the WestminsterUniversity. • the indications provided by the leading Worldwide Health Authorities (which are perfectly consistent with the outcome of our studies) • the ecological aspects of paper • the ETSobjectives while promoting a Cartoon and Illustrationcontest www.europeantissue.com

3. ETS (European Tissue Symposium)is the Association of the European Tissue producers *ETS Members * * * * * * * * * www.europeantissue.com

4. ETS activities • The European Tissue Symposium (ETS) (www.europeantissue.com) represents 90 per cent of tissue production in Europe. • Its purpose is: • to monitor events and developments within the European Tissue industry, and ensure members are kept informed • to research and develop issues that have an impact on tissue • to liaise with NGOs and European institutions • to improve the science behind tissue usage, by producingbespoke advanced Studies using the most authoritative institutions, including Users preference studies, LCA/ Carbon Footprint studies, Hygiene studies, Food contact, etc. • to define and communicate Industry Position Papers on relevant issues • to promote tissue usage • to increasingly use Internet to communicate with all the relevant Stakeholders www.europeantissue.com

5. x Towards the end of 2009 the ETS Website has been changed, since 2010 we use AdWords. The number of visits to the ETS website has grown from about 3.900 in 2008 to 79.000 in 2011! 2010 33004 16927 1410 2011 results: 78.927 visits, or 6.570 visits per month, but 12.500 since September! www.europeantissue.com

6. Why the number of visits has increased by a factor of 5 during 2011, in comparison to 2010, when it had doubled already vs. 2009? Three are the key reasons of the big visits increase during 2011: The creation of pages in German, French, Italian, Spanish and the relative AdWords. (before the website was just in English. Now a single Italian page «l’igienenellavare le mani» has achieved 14.400 visits and a French one «Comment se laver et se sécher les mains – Recommandations de l’Organisation mondiale de la Santé (OMS – WHO)» has been visited 13.500 times) Advertising on major Category Magazines,with the indication of our homepage The creation of a 2011 Cartoon Contest page and the relative AdWords investment(25.000 visits in 4 months!) www.europeantissue.com

7. But let’s get acquainted with the Tissue Products and their main features www.europeantissue.com

8. Comparison Per Capita Tissue Consumption -- Life expectancy The correlation is quite strong, both are related to improved hygiene conditions JAPAN ITALY SWEDEN CANADA GERMANY FRANCE UK KOREA USA TAIWAN POLAND CHINA BRASIL RUSSIA INDIA Data: 2005 per capita Tissue cons: EU ConsultingLife Expectancy at birth 2005: Gapminder www.europeantissue.com

9. How Tissue products contribute to improved life quality and health (1) Professor Hans Rosling, of Global Health at Karolinska Medical University in Sweden (the institution responsible for deciding the Nobel Prize in medicine) is the creator of GAPMINDER, (http://www.gapminder.org/videos),a program which provides very useful data, presented in a exciting, dynamic way, about HEALTHaroundtheworld. In an interview released in 2009*, he has declared: “Hygieneis also a very important factor in health. For example if you look at the last cholera outbreak in Chile, it was traced back to and spread by dirty dish cloth. That is a fact.So perhaps paper kitchen towels would have been useful in avoiding this.” * Perini Journal , Issue #33 www.europeantissue.com

10. How Tissue products contribute to improved life quality and health (2) • The USE of TISSUE, both at Home and Away From Home, is an important element of improved life quality and hygieneconditions • Lower hygiene risks contribute to better health. • The uniqueproperties of Tissueproducts (superiorhygiene, absorbency, disposability, easydispensing) provide the Users with superior performance and safety. • The highperformance of the recent Tissue products also means that fewer are needed: reduced consumption saves resources and the environment. • Tissue is a forest based business which uses renewableresources,improves the well-being of the Society, which not only is an essential ingredient of modernlife-style, but contributes to improve people healthconditions everyday, everywhere. • Additionally Tissue products are preferred  by Users too: an independentsurveyconducted in France, Germany, Sweden and the UK, commissioned by the European Tissue Symposium, found that 63% of consumers consider paper towels their preferred system for hand drying Find more at: http://www.europeantissue.com/awayfromhome/ www.europeantissue.com

11. Summary of Intermetra User Preference study WHICH SYSTEM DO YOU LIKE THE MOST? • 2 consumers out of 3 prefer paper tissue towels (while the remaining 1/3 is split among air dryers and textile rolls) • their key motivation is hygiene, in addition to speed of drying and driest feeling. Intermetra study on Consumers’ attitudes to different Hand-drying systems was performed in 2008 and took place in a number of European countries. www.europeantissue.com

12. KEY AFH PRODUCTS AREAS: HYGIENE - DRYING Obviously different solutions are available for toilettissue: standard rolls, never ending jumbo rolls, folded toilet paper, each of them particularly suitable for specific locations. • In the washroomstissue products offer the best hygiene standards in a variety of environments, from luxury hotels to production facilities.   • Towels, toilettissue, facialtissue, tissuedispensers are designed to minimize consumption / waste and optimize cost in use,while offering the right image and style to each location: • highcapacity rolls, useful to reduce refills, labor and waste, typically recommended for high traffic washrooms,   • interfolded and folded towels, particularly suitable for commercial and upscale washrooms. • To match the different types of towels a wide range of dispensers are offered: from "design", slim folded towels dispensers, to roll towels "no touch" ones. What tissue products have absolutely in common is their superior hygienelevel: the study done by the University of Westminster confirms that drying hands with paper tissue hand towels reduces substantially the bacteria count on hands, while the use of electric air dryers actually increases the bacteria count.  Tissue towels insure not only dry hands in few seconds, but also a much safer hygiene level.  www.europeantissue.com

13. The products tested * by the Westminster University PT – Paper Towels WAD – Warm Air Dryers JAD – Jet Air Dryers * Study report with details, including models tested, available on the ETS website www.europeantissue.com

14. How long does it take to dry your hands? 10 seconds for Paper Towels and JAD , much more for Warm Air Dryers Jet Air Dryer (JAD) Immagine prodotti testati da WU www.europeantissue.com

15. Drying hands with Paper Towels significantly reduces the number of Bacteria on your hands, while the use of anyElectric Air Dryer increases the number of Bacteria! Paper Towels A & B Warm <- Air Dryers -> Jet www.europeantissue.com

16. Due to their very high air speed, the Jet Air Dryers present a significant dispersion and potential contamination of other users problem, which has been evaluated in the Westminster University study (page 1) www.europeantissue.com

17. Due to their very high air speed, the Jet Air Dryers present a significant dispersion and potential contamination of other users problem, which has been evaluated in the Westminster University study (page 2) 0 0,25 0,50 0,75 1,00 1,25 1,50 1,75 2,00 meters www.europeantissue.com

18. Types and frequency of the bacteria found in restrooms, open to the public, on Jet Air Dryers some Jet Air www.europeantissue.com

19. Summary Balance, as prepared by the Westminster University, for different Hands Drying Systems JET AIRDRYER www.europeantissue.com

20. Also the most Authoritative Health Insitutionsin the World doraccommend the use of Paper Hands Towels • In the ETS Website we publish the instructions for hands washing and drying provided by the leading Health related Institutions around the world. Among them: • World Health Organization (WHO) • CDC (Centers for Disease Control and Prevention) • UK Health Protection Agency  (HPA) • UK National Health Service(NHS) • World Union of Wholesale Markets (WUWM) for FOOD Business • European Committee for Standardisation (CEN) in their document "Guidelines on HACCP, GMP and GHP for ASEAN Food SMEs" Additionally, in the page “hygiene in the world”, we also publish the link to a number of national institutions /health authorities websites, dealing with hygiene, from The Koch Institute, to the French Ministry of Education, to the UK Department of health, etc. etc. www.europeantissue.com

21. The World Health Organization (WHO) strongly recommends the use of Paper Towels in their Hand Washing Poster A key point in these recommendations is: "DRY HANDS THOROUGHLY WITH A SINGLE USE TOWEL;  use towel to turn off faucet." www.europeantissue.com

22. The CDC (Centers for Disease Control and Prevention), a USA. Gov. initiative, strongly recommends the use of Paper Towels The CDC (Centers for Disease Control and Prevention), a  USA. Gov.  initiative, publishes  in the page "Health Hygiene in Healthcare Settings" a complete set of instructions to obtain the best Hands Hygiene. The WHO Poster "How to Handwash"  is quoted. Single use Towels are recommended. An interesting video is also presented, illustrating the importance of careful Hands washing and Drying, to reduce transmission of pathogenic microorganisms. On the ETS Website: www.Europeantissue.com the complete CDC’s hands washing instructions VIDEO is published www.europeantissue.com

23. The HPA (UK health Protection Agency) and the NHS (National Heath Service) indicate for the best hygiene the use of Paper Towels • The UK Health Protection Agency  (HPA)www.hpa.org.uk/provides advice on Hand Washing for the general public. • The equipment needed for effective hand washing includes:"DISPOSABLE PAPER TOWEL" • The complete HPA document can be found at the ETS Website. • NHS  provides a complete "MRSA Guidance for nursing staff", also available at the ETS website,. Among the fundamental indications, see in page 7: • "DRY WELL USING DISPOSABLE PAPER TOWELS". These instructions are provided by HPA the UK Health Protection Agency. www.europeantissue.com

24. Indications on Hands Washing and Drying provided by the WUWM for Food Businessesand by EC-ASEAN The World Union of Wholesale Markets (WUWM) is a non-profit association for the promotion, development and international exchange of expertise and information on wholesale food markets. WUWM presently has 200 members within 45 countries worldwide.The World Union of Wholesale Markets has developed a  “European Community Guide to Good Hygienic Practices Specific to Wholesale Market Management”. About Hands Drying  the Guide Provides the following indications:- air dryers or roller towels should not be used in food preparation rooms as their installation may induce contamination(risk of germ dissemination through air movements for air dryers for instance),paper towels are recommended. Indications on Hands Washing and Drying included in the document "Guidelines on HACCP, GMP and GHP for ASEAN Food SMEs“. This programme funded by the European Commission was implemented by the European Committee for Standardisation (CEN).  The indication provided is the following:The device devoted to hand drying must be of single use (paper towels being practically the only possible solution).  Both complete documents can be found in the ETS website. www.europeantissue.com

25. … and what about Paper sustainibility? Well, we have seen the benefits of Paper Products and we have seen that they are supported by the most reputable Health Authorities in the world … • but … are Tissue Paper Products really sustainable? • There are around a number of prejudices about paper … isn’t it true that you must cut trees in order to produce Paper products? • You may start by having a look to this short Danish animation about wood properties and merits. www.europeantissue.com

26. Let’s examine some of the myths about Paper:1) The paper industry destroys forests The myth The reality The paper industry destroys forests The paper industry contributes to keepupforests. The paper industry practices sustainable forest management. The paper industry is not responsiblefor the depletion of tropical forests. • Comments: • Around 11% of the timber felled throughout the world is used to make paper (FAO 2007) • The Food and Agriculture Organization (FAO) reckons that there is an annual forestgrowth of 0,5 per cent in the Northern Hemisphere, equivalent in Europe alone to the area of 1.4 million football pitches. • Deforestation is generally occurring in the southern hemisphere and is mainly due to conversion of forests into agricultural land and for fuel wood collection* *(FAO Global Forest Resource Assessment 2010) www.europeantissue.com

27. Let’s examine some of the myths about Paper:2) The utilization of Paper products should be minimized The myth The reality Paper supports sustainable consumption. Paper is made from renewable raw materials. Recyclingsparesresources. The utilization of Paper products should be minimized • Comments: • We need paper for our daily hygiene. Unlike other materials, paper is made from a renewable material:wood. Sustainable forest management will ensure that forests grow and enough material is available. • The paper industry’s motto is doing more with less: making paper with fewer materials, less energy increasingly renewable, in more efficient machines, towards zero waste, and providing needed products. • As much as 72% of paper in use is collected for recycling. More concretely, nine out of ten corrugated boxes are made from recycled fibre; and nine out of ten newspapers are made with recovered paper. www.europeantissue.com

28. Let’s examine some of the myths about Paper:3) Paper production is bad for the environment The myth The reality Paper is one of the few sustainableproducts. The paper industry has reduced its environmentalimpact greatly over the last 10 years. Paper products storeCO2. Paper production is bad for the environment • Comments: • Paper boasts exceptional environmental credentials: it’s natural, biodegradable, recyclable, comes from an infinitely renewable resource and is produced in a sustainable manner. • Through nature’s own process – the photosynthesis – treescapture and storebillions of tonnes of carbon, day after day. The carbon sequestered in forests is subsequently stored in productsmade of wood, such as paper, and the carbon storage is further prolonged by recycling paper. • While paper production has increased steadily in the last 10 years, environmentalimpactshave decreased. LIGHT SUGARS →WOOD www.europeantissue.com

29. Let’s examine some of the myths about Paper:4) All paper should be recycled The myth The reality Europe is the worldleader in paper recycling. To keep the recycling process going, freshfibersare needed. All paper should be recycled • Comments: • Paper is the mostrecycled material in Europe and more than half of the paper produced comes from recycling. In Europe, 72% of paper is collected for recycling. Recycling rate has increased 30% in the last 20 years • Year after year paper recycling rates continue to rise and when fibres can no longer be used they can be converted into renewable or greenenergy. It is estimated that it can be reused four to eight times on average. • Some paper grades, due to their end use, need to offer characteristics that can best be provided byvirginfibre. www.europeantissue.com

30. Let’s examine some of the myths about Paper:5) Paper production uses too much energy The myth The reality The paper industry has considerably reduced its energy requirement. 54% of the energy used by the European paper industry is bio-energy. Paper production uses too much energy • Comments: • Energy is required for all industrial production. Of course also the paper industry requires energy to operate its machines and to dry the paper web. • About half of the energy used in the European paper industry already comes today from renewable energy sources and the Industry is committed to bring it to 56% soon. • Around 500 kWh of energy are required to make 200kg of paper, which is about the annual per capita consumption in Europe. Tissue is about 15Kg. Energy used for Tissueinayear is equivalent to the energy consumed by a typical household leaving its electronic equipment on stand-byin a month! www.europeantissue.com

31. Let’s examine some of the myths about Paper:6) Paper production is bad for the climate The myth The reality The EuropeanCouncil has recognized wood products as climatefriendly. The paper industry has reduced its carbondioxide emissions. Sustainableforestmanagement helps reduce worldwide carbon dioxide emissions Paper production is bad for the climate • Comments: • The main source of raw material for paper - trees – is a vast carbonstore and the prime absorber of CO2 from the atmosphere. Youngtrees are much more efficient at absorbing carbon than old forests. • Maturetrees absorb carbon slower the older they get. To maximize the carbon storage we need younghealthyforests where trees are regularly harvested and re-grown. • Paper also continues to store carbon throughout its lifetime. Still, around 160 kg of CO2 are emitted during the production of 200kg of paper, equivalent to the amount emitted by a typical car over 1,000 km. 15 Kg of Tissue yearly are equivalent to 75 Km. 1 Year of Tissue(≈ 15 KG)75 Km by car www.europeantissue.com

32. The role of Cartoonsin ETS Hygiene communication Up to now the ETS supported Hygiene studies have been presentedin Press Conferences in the WestminsterUniversity, Hygiene and Cleaningfairs (ISSA, Tissue World), Advertising and PR on CategoryMagazines. Though they are known by theSpecialists(like WHO), the results of these studies are essentially ignored by the PublicOpinion. And yet the high cost of Mass Media is prohibitive for an Association like ETS Younggenerationsin particular ignore almost completely the benefits of paper Towels, which deliver a superior hygiene for hands drying Theobjectiveof Cartoons and Illustrations is to synthetically portray the superiorhygienicperformancesof Paper Products in comparison to Warm Air Dryers (WAD) and Jet Air Dryers ( JAD) The modern and young messages of last years winners are currently used in the ETSWebsite and in a number of European Cleaning Magazines(like «GSA (Giornale Servizi Ambientali), Pulizia Industriale, and will appear shortly on «Tomorrow Cleaning» and «ECJ ( European Cleaning Journal) . www.europeantissue.com

33. The First Edition of the Cartoon Contest, (which was reserved to students of the Bologna Art Accademy) has been be covered by prestigious magazines, like the Perini Journal, Industria della Carta, etc. This is a summary of the Cartoonsand Illustrations which took part to the 2011 Contest, summarized by Letizia Rostagnoin a Video, which in 5 months has been watched 5.650 times. Click here to the ETS websitewith the video and the cartoons

34. Key elements of the 2012 Contest(for details see the Contest Announcement) • The 2012 Contest includes 3 sections: • 1) Cartoon or Illustration • 2) Video (viral) • 3) Cartoon or Illustration • Works produced by students of: • «Triennio del corso di Fumetto e Illustrazione», • «Biennio del Corso di Linguaggio del Fumetto e Illustrazione per l’Editoria», • «Digital Video», • «Organizzazione e Produzione dell’Arte Mediale (Biennio di Comunicazione & Didattica e Fotografia)» • of the Bologna Fine Arts Accademy. «e-arnow contest» Works produced by Artists and Students worldwide, submitted through the platform www.e-artnow.org The number of works per author is limited to 1 (one). • The awards will be: • An aid grant of € 1.000 for the Category Cartoon and Illustration (Bologna students only) • A prize of € 1.000 for the Category Cartoon and Illustration (Global: through e-artnow only) • Two aid grants, one of € 1.000 and one of € 500 for the category Video (Bologna students only). • Additionally ETS offers an aid grant worth € 1.000, to be split among the works (if any) which, based on ETS judgment, will be particularly relevant from the marketing and communication point of view. The deadline for the works submission isApril 20, 2012. A committee appointed by the Organizers of the competition will make the selection of works - the Committee will be composed of members of the ETS working in the field of Marketing and qualified artists working in comics and illustration

35. More information about the studies and activities of the European Tissue Symposium, is available on the Association Web site: http://www.europeantissue.com/ www.europeantissue.com