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Using Propaganda to Persuade

Using Propaganda to Persuade. ELA8W2. Bandwagon. Uses human desire to be part of the group Everyone else is doing it… Be part of the crowd Don’t get left out. Bandwagon. Bandwagon. In this milk ad, the cast of Everybody Loves Raymond is using Bandwagoning

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Using Propaganda to Persuade

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  1. Using Propaganda to Persuade ELA8W2

  2. Bandwagon Uses human desire to be part of the group • Everyone else is doing it… • Be part of the crowd • Don’t get left out

  3. Bandwagon

  4. Bandwagon In this milk ad, the cast of Everybody Loves Raymond is using Bandwagoning -- Robert isn’t drinking milk and he is sad because he doesn’t fit in.

  5. Bandwagon How is bandwagon used in this ad?

  6. Testimonial • A famous person endorses a product. • May also use some who isn’t famous, but who claims to have used the product successfully to obtain their goals.

  7. Testimonial

  8. Testimonial Jeff Gordon, one of the best known Nascar drivers of today, is endorsing milk. What other products can you think of that have famous spokespeople?

  9. Testimonial Other products, especially diet aids, exercise equipment, and beauty products use people who are not famous, but who claim to have successfully used their product to improve their lives.

  10. Transfer Technique • Using words that will get your feelings about one thing transferred to another thing. • Usually deals with patriotism, but may also include. . . • Love or Popularity • Power and Fame • Money and Wealth

  11. Transfer Technique • This is an example of Transfer. What two types of transfer are they using? Patriotism and Love

  12. Repetition: • Repeating a key word or phrase in hopes that it will be remembered. • A logo might also be used repeatedly.

  13. Repetition • They’re always after me Lucky Charms!

  14. Target is using repetition of their logo in this ad. What two other propaganda techniques are they employing?

  15. Card Stacking • Comparing two similar products with one always superior. • Stacking all of the “cards” in favor of one of the products over another. • Frequently used in political advertising.

  16. Card Stacking

  17. Card Stacking • You and your baby will love the great features on Pampers Baby-Dry! The double-thick leg gathers help fight leaks better than other leading regular brand, helping to keep your baby's delicate skin dry and healthy looking.

  18. Loaded Words • Using words that sound good, but don’t really mean anything. • Creates a favorable image in the mind of the consumer.

  19. Loaded Words Certs, with Retsyn That sounds nice, but what ISRetsyn??

  20. Loaded Words • Close Coverage, huh? Wow, nice. • Does it really mean anything?

  21. Exigency • Tries to convince you to purchase the product IMMEDIATELY. • Used to get you to buy first and ask questions later. • Often used in info-mercials.

  22. Exigency

  23. Review • Alright you Propaganda Experts, it’s time to show what you know. Tell me what propaganda techniques are being used in the following ads.

  24. Exigency -- “Limited Edition.” • Transfer -- Patriotism. Slogan • says, “A Real American Hero.”

  25. Glittering Generalities -- “Real” Bandwagon -- Don’t you want to join this crowd?

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