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Halton Region’s Air Program: Partners in Action

Learn about Halton Region's comprehensive air quality program, including policy development, air monitoring sites, education and outreach initiatives, and lessons learned. Discover how the program addresses concerns related to growth and provincial initiatives, and find out about tools for promoting clean air and environmental literacy. Explore the success of the program in engaging the community and promoting behavior change for healthier air quality.

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Halton Region’s Air Program: Partners in Action

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  1. Halton Region’s Air Program:Partners in Action Regional Municipality of Halton Upwind/Downwind February 27, 2012

  2. Air Quality Program • Concerns related to growth in the Region and provincial initiatives (PPS, P2G, etc.) • Implementation began in 2007 • All elements “up and running” • Policy development • Stationary air monitoring • Portable air monitoring • Airshed modelling • Education and outreach

  3. Policy Development Two discussion papers: • Creating Walkable and Transit-Supportive Communities • Air Quality and Land Use Compatibility ROPA 38 – Guidelines: • Healthy Communities • Land Use Compatibility • Air Quality Impact Assessment

  4. Air Monitoring Sites in Halton 2008-2011 Georgetown Water Tower Halton Hills Milton Bishop Reding School Mountsberg Wildlife Centre Halton Region Waste Mgmt Site Traffic Corridor >30,000 veh/d Kerns Road Reservoir MOE Oakville MOE Burlington Traffic Corridor >100,000 veh/d

  5. Results – PM2.5 All Halton Sources + Background All Halton Sources

  6. Background Contribution

  7. Education & Outreach • AQ/CC Health Promotion Program (2009) • Key Objectives: • To educate the public about the relationship btw air quality, climate change & human health, and their links to built environment • To shift attitudes toward energy use & modes of transportation • To encourage behaviour change

  8. Program Design Research: • Air & Climate Change Communication • Messages & strategies that work • Social learning & behaviour change theory • Air & Climate Community Survey (2009) • Budget

  9. Nick & Joules Air Quality PSA Campaign 2 million views, web visits: up 460% Tools for Schools Extreme Heat / Cold thermometer incentive programs Promote AQHI & 20/20 Messaging 2010 Activities www.halton.ca/airquality

  10. 2011 Activities • Be a Climate Change Champion • Use of personal stories to inspire action • 5 Short Videos at www.DailyWebTV.com • Energy Reduction at Home • Energy Reduction on the Road • Active Transportation • Air Quality & Health • Contest Winner • Plus article, expert, ad/offer

  11. Environmental Literacy project Importance of story in environmental change Committee of experts / partners in delivery Focus testing Translated to 5 languages 3-book series 2011 Activities Continued www.halton.ca/featherwagons

  12. 2012 Activities • Air & climate toolkit for child care centres • Promotion of Climate Change Champions • Promotion of Picture Book, Supplementary Learning, Workshops for teachers • Development of Book 2: Wings and Thingamajigs (launch Clean Air Day 2012)

  13. Designing programs that work • Keep it local & focus on small actions • Feature champions & their stories • Use of positive/motivational messaging • Involve experts in delivery of program • Provide meaningful incentives • Don’t rely on concern for children’s future • Use multi-media & new media (esp. video) • Look at creative ways to reach audience

  14. Lessons Learned • Context, context, context • Messaging • Be ready for the policy discussion • Internal support • Engagement • Multi-method, multi-stakeholder model • Be patient

  15. Next Steps & (Un)Likely Partners • Other pollutants? • VOCs, PAHs, DPM… • Other micro-environments? • Distribution centres, child care, drive-thrus • Other tools? • LUR, passive sampling • Local airshed management? • Fed/Prov/Municipalities (& Health, Planning, Transportation, & Economic Development departments), Industry, Neighbourhood/Ratepayer Associations • Accountability?

  16. For more information: Peter Steer Beckie Jas Environmental Health Senior Policy Analyst Environmental Health Specialist 905-825-6000 Ext. 7871 905-825-6000 Ext. 7678 Peter.Steer@Halton.caBeckie.Jas@Halton.ca Recommended Reading: Engaging the Public with Climate Change (Behaviour Change and Communication), Whitmarsh, O’Neill, Lorenzoni. Earthscan, 2011. Daily Web TV Links: Energy Reduction at Home: http://www.dailywebtv.com/Halton/video/20033 Energy Reduction on Road: http://www.dailywebtv.com/Halton/video/20198 Active Transportation: http://www.dailywebtv.com/Halton/video/20116 Air Quality & Your Health: http://www.dailywebtv.com/Halton/video/20034 Contest Winner: http://www.dailywebtv.com/Halton/video/24842/Climate-Change-Champions

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