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Making Killarney’s Tourism More Sustainable

This project aims to develop an integrated management approach to mitigate tourism impacts in Killarney, Ireland. With funding from the Irish Environmental Protection Agency, the project will conceptualize sustainability through a three-strand approach and develop an indicator model for sustainable tourism development. The model will be tested in a real situation and establish a national benchmark tool for tourism management. The project will evaluate the existing stresses on the area, the environmental impact of tourism, steps taken to manage tourism effects, and the economic security of tourism businesses. The benefits for Killarney include self-evaluation, benchmarking against competition, framework for future development, risk identification, and leadership in sustainable tourism. Stakeholder participation will be crucial in identifying sustainability concerns and indicators. The project will contribute to the establishment of a benchmark tool for tourism impacts and promote more sustainable levels of tourism in Killarney.

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Making Killarney’s Tourism More Sustainable

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  1. Making Killarney’s Tourism More Sustainable Making Killarney’s Tourism More Sustainable

  2. 1) Introductions

  3. 2) Overview of Project

  4. Level of ‘Sustainability’ Expertise Conferences Canada Turkey UK Ireland Chapters PhD PG Dip

  5. Original ‘Indicator’ Project Sustainable Tourism Development: Toward the Mitigation of Tourism Destination Impacts

  6. Challenge ‘The development of an environmentally integrated tourism destination management model’ Funding Irish Environmental Protection Agency under national scheme - €317,000 funding

  7. How to Conceptualise Sustainability ?

  8. OR

  9. Three Strand Approach(evolved from Carrying Capacity model) • Strand 1: Quantifiable Dimensions • Strand 2: Qualitative Perspectives • Strand 3: Integration and refinement of data

  10. Candidate Indicators

  11. GraphicData

  12. Qualitative Data Collection

  13. Candidate Indicators

  14. 211 Indicators in Total

  15. What to do with these ‘Candidate Indicators’ ?

  16. Development of Indicator Model An integrated management approach towards the mitigation of tourism impacts

  17. Sustainable Tourism

  18. Key Fields of Interest (6) H C DIT-ACHIEV Model V I A E

  19. Dimensions (26)

  20. DIT-ACHIEV Model of Sustainable Tourism Indicators

  21. Indicators (33)

  22. Assessable Parameters

  23. Example of Data

  24. All this led to:New Project – 2009-2011 Putting the DIT-ACHIEV Model into Practice

  25. Goals • Operationalise the DIT-ACHIEV Model of Sustainable Tourism Indicators, • Testing model in a real situation • Establishing model as national benchmark tool for the management of tourism in a sustainable manner. • Develop toolkit for use of model

  26. The Model will examine: • The existing stresses on the area (e.g. traffic congestion, water shortages, visitor attitudes) • The environmental impact of tourism on the area (e.g. water quality, rate of habitat damage, local community employment quality) • Steps being taken to manage the effects of tourism in the area (e.g. funding of pollution clean-ups) • The economic security of tourism businesses (e.g. seasonality, rate of return visits)

  27. Benefits for Killarney • Self evaluation • Benchmarking versus competition • Framework for future development • Identification of risks (potential) • Leadership nationally / internationally • Participation

  28. What is Benefit for Killarney • Will inform on current situation in Killarney re-sustainable tourism (Self Evaluation) • Will play a leading role in influencing the development of a sustainable tourism strategy for Killarney. • Stakeholder participation particularly important for gathering information. • Stakeholders instrumental in identifying sustainability concerns • Identification of sustainable issues & indicators - assist in risk avoidance. • Enormous contribution in establishing benchmark tool for the identification, and monitoring of tourism impacts leading to management of more sustainable levels of tourism • Tourism may have an impact on other aspects of life in Killarney e.g. policy development, water treatment etc… • Tourism is everyone’s business - Fabric of YOUR society.

  29. Examples of Best Practice in Killarney • Killeen House Hotel / Loch Lein Country House - Tripadvisor • Killarney Park Hotel – Green Hosp Award – Silver (Ecotourism Growing) • National Park (UNESCO Biosphere)

  30. Why Participating in this should Help Killarney - Examples • Venice / NZ / Inca Trails - management of walks to maintain ecology – book in advance – controls numbers • Galapagos / Taj Mahal / Spanish Coastline – all over-developed • Greenbox – capturing audience through ‘eco-flower’ cluster • Westport – planning as driver for tourism development • Dublin – Dublin Visitor Survey – litter monitoring

  31. Criteria for Data Relevance: indicator will cover themes and issues which have significant impact on development of sustainable tourism; Availability: Actual existence, i.e. - quantified at regular intervals & cost of collecting doesn’t outweigh usefulness; Meaning: Clearly defined and understood without ambiguity by everyone who uses it; Freshness: Reasonably regularly available - at the time required; Sensitivity: reflect the performance being measured, and changes in quantity should be attributable to the activity in question; Reliability: Same measure undertaken by different people should produce same results; Comparability: Allow for comparison across a range of different areas; Normativity: Any value given to an indicator should be comparable to a norm, i.e. benchmarkable & to be compared.

  32. b) Identification of Data • Identify ‘keyholders’ re-data • What is available ? • What is unavailable ?

  33. c) Set-up data collection system • Who • How often • Validity etc…

  34. Deadlines • Fri 29 May – Steering Group Meeting • Early July meeting of International Review Panel

  35. Making Killarney’s Tourism More Sustainable Making Killarney’s Tourism More Sustainable

  36. NATIONAL PARK Background: KNP is designated as a UNESCO Biosphere, SAC, SPA (Birds). Absence of reliable “Tourism Industry Intelligence”. Trails Surface Erosion – Mountains & Woodlands – Walking & Biking. Damage to important Flora Disturbance of important Fauna & Habitats Lake & River Water Quality Issues – Lough Lein specific. Invasive Species Litter & Waste Management Non-Pedestrian/Non Motorised Traffic Issues (Bikes / Horses) Loss of Tranquillity. MUCKROSS HOUSE TRUSTEES Background: “Estimated” – 1m p.a. visit House, Crafts, Restaurant,Research Library, Traditional Farms and Gardens. Absence of reliable “Tourism Industry Intelligence” Preparing for and Managing Visitor numbers. Delivering the appropriate visitor experience – not a conveyor belt. Ensuring that the appropriate heritage, stories & experiences are revived and told. Preserving & Enhancing Traditional Farms Experience. Enable optimum use of Archive/Research Library. Preserving structural integrity of house. Preserving condition of house interior and furnishings. Sustainability Concerns

  37. TOURISM INDUSTRY Absence of reliable “Tourism Industry Intelligence” Perception of being a “Beautiful but Touristic” destination. Should we be a “Select or Volume” destination? Balancing the “Peaks & Troughs” – Shoulder season. Sustainable Scope & Nature of future Development - (what's appropriate for Visitor & Resident) Preservation & Enhancement of Natural Environment – Preservation & Enhancement of Built Heritage. Retention of “Vibrant Heart” of Killarney Town. TOWN COUNCIL Background: KITE, LUTS, Urban Masterplan, Town Development Plan. Absence of reliable “Tourism Industry Intelligence” . 100% resident population increase for many months. Additional Day Visitors equal to resident population. Water Services Capacity Public Areas Cleansing Traffic Management Issues – (access and internal flow & parking). Coach Management (flow & parking). Sustainability Concerns

  38. Overall Project

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