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Does The Media Affect

Explore eight key theories on how the media influences minds, shapes perceptions, and drives societal behavior. From agenda setting to socialization, delve into the role of media in shaping our worldviews and behaviors.

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Does The Media Affect

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  1. Does The Media Affect Your Mind ?

  2. Does the media cause violence?

  3. DOES IT MAKE INNOCENT TEENAGERS WANT TO HAVE SEX?

  4. DO MEDIA CAUSE MORAL DECAY?

  5. THEORY NUMBER ONE The Modeling Theory Do Media “Stars” serve as role models for the public (particularly children? John “Duke” Wayne

  6. The IMAGE Theory • Minorities • Native Americans • African Americans • Latinos • Do we form our opinion of people and cultures based on the way they are depicted in the media? Even in the news?

  7. Are They Finally Showing The Real American Male?

  8. Outside Perception Theory We understand other cultures, societies, countries, the world in general by the way we see it in mass media. Perceptions of other countries. • Dangers in the world.

  9. The Arousal Theory • Are Crazy People Inspired by Media Images to Commit Crimes?

  10. The Agenda Setting Theory What is an agenda? What is a gatekeeper? Rupert Murdoch-

  11. When Did Aids Become a Newsworthy Issue? Benetton Advertisement

  12. Aids? News? When? Aids infects male homosexuals – San Francisco, 1982 (brought to US via France) Aids became a raging epidemic but the mainstream media ignored it. Until the death of a famous American actor – Rock Hudson – due to aids October 22, 1985.

  13. Hudson’s death and the spread of Aids to the heterosexual population changed the media’s agenda.

  14. What drives the agenda? • Size of disasters. • Potential impact on nearby communities. • Famous people, sex, violence • Personal and political views of media owners • Cultural sensitivity of editors and publishers. • Political biases (social liberals, economic conservatives?)

  15. The Bottom Line Theory

  16. Money is the bottom line • Film – box office receipts • TV and Radio – Ratings • Print – Circulation and Ad Sales • Public TV and Radio – viewer donations, underwriting and some government money • Music – CD sales

  17. Bottom Line – Bigger is Better • Huge corporations taking over media • Profit is the major factor • The Lowest Common Denominator

  18. Act-React TheoryWhat is the cause? What is the effect? • Which is cause – media or society? • Did sexual revolution lead to more sex on TV or did more sex on TV lead to the sexual revolution? • From Ozzie and Harriet (who couldn’t sleep in the same bed-on TV-even though they were married). . . • To Seinfeld’s “Master of Your Domain” episode

  19. Socialization Theory • Media helps socialize us? • Southerners losing their accents … media are making Americans alike. • Fashions, trends all influence, perhaps dictated, by media

  20. I say, Grand Mama, I believe we do not speak in the same manner as we did in times past. What might be your ideas on the subject?

  21. Experiment. On left, man who has never watched television. On right, same man after watching 182 consecutive hours of watching television. And who do you think is the happiest?

  22. Vast Wasteland Theory “When television is good, nothing--not the theater, not the magazines or newspapers--nothing is better. But when television is bad, nothing is worse. I invite you to sit down in front of your tele-vision set when your station goes on the air and stay there without a book, magazine, newspaper, profit and-loss sheet or rating book to distract you--and keep your eyes glued to that set until the station signs off. I can assure you that you will observe a Newton Minow - 1961 vast wasteland.”

  23. Is Television Better? • Documentaries – Zero • Were there reality shows in 1961 – No. • Is there more sex on television? Yes. • Is the sex irresponsible? Yes. • Does television tackle tough issues with in depth reports and analysis? No. • Does television cave in to pressures from the powerful. Yes.

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