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Traditional campaign strategies

Traditional campaign strategies. Corinne Fisher Convenor, Better Planning Network cmfisher@tpg.com.au. First things first: be clear on what you want to achieve. It is vital that the aim of your campaign is clear as this will influence what strategies you prioritise. Example: BPN campaign

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Traditional campaign strategies

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  1. Traditional campaignstrategies Corinne Fisher Convenor, Better Planning Network cmfisher@tpg.com.au

  2. First things first: be clear on what you want to achieve It is vital that the aim of your campaign is clear as this will influence what strategies you prioritise. Example: BPN campaign 3 pronged approach: community awareness, media exposure, political pressure

  3. Building an email database • Why? • How? • The importance of collaboration across groups and networks

  4. Petitions Aim? Online or hard copy? The importance of promotion Is it effective? What resources are required? Yes but what next?

  5. Letters to pollies Aim? Online or hard copy? The importance of promotion Is it effective? What resources are required? What about phone calls?

  6. Phone trees • Aim? • Is it effective? • What resources are required? • When to use?

  7. Street stalls and letterboxing • Aim? • Is it effective? • What resources are required? • When to use?

  8. Letters to media • Aim? • Is it effective? • What resources are required? • When to use?

  9. Factors to consider when deciding on strategies • Aim of campaign- be clear • Resources available (people, time, money) • What strategy will have biggest impact for smallest investment? (prioritise) • Review your plan regularly

  10. Your turn • How would any of these strategies fit in with your campaign? • Small group discussion (10 mins)

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