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RWC 2011 update

RWC 2011 update. May 2011. A snapshot. Stadia i nfrastructure will be ready 85,000 visitors expected REAL NZ Festival growing Ticket targets – achievable challenge. A big deal…. Teams are bringing 80 tonnes equipment 1,388 balls needed for matches and training

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RWC 2011 update

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  1. RWC 2011 update

    May 2011
  2. A snapshot Stadia infrastructure will be ready 85,000 visitors expected REAL NZ Festival growing Ticket targets – achievable challenge
  3. A big deal… Teams are bringing 80 tonnes equipment 1,388 balls needed for matches and training Teams will eat 103,000 meals at hotels Over one million punnets of chips to be sold in-stadia 60,000 personnel will be accredited including players, media, catering staff, security
  4. Ticket sales & visitor numbers Ticket sales wereon track pre-Christchurch quake impact, now more challenging but still achievable Visitor numbers well ahead of original 2005 Tournament forecast Visitor numbers from Australia well ahead of original 2005 forecast & 2010 Tourism Ministry forecast
  5. Ticket sales v targets
  6. Official Travel Agency match ticket sales update
  7. RWC visitor number comparisons
  8. RWC visitor “country of origin”
  9. RWC visitors from Australia
  10. International FIT (55,000) visitor intentions* Almost 50% arrive before opening match Average stay 23 nights 44% first time visitors to NZ * Source: Covec survey of public ticket purchasers
  11. Media numbers (to date)
  12. Facebook -One million fans! Gender: 70% male, 30% female Top age groups: 18-24 (30%), 13-17 (25%) and 25-34 (23%) Top countries: UK (19%), France (11%), New Zealand (11%), Argentina (8%), Australia (7%) Younger audience, international reach
  13. More than 600 festival events confirmed so far Significant sector showcasing to occur www.realnzfestival.com www.realnzshowcase.com
  14. Otago Stadium
  15. Otago Stadium
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