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Making the Internet Work for You

Making the Internet Work for You. July 2007. Internet Users in India: Fastest growing in Asia. 2006E Internet Users ( Million) 31 17 7 126 9 37. Source: IDC. Fastest growth rates in the region

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Making the Internet Work for You

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  1. Making the Internet Work for You July 2007

  2. Internet Users in India: Fastest growing in Asia 2006E Internet Users ( Million) 31 17 7 126 9 37 Source: IDC • Fastest growth rates in the region • Rapid infrastructure improvements • Indian Internet Users expected to grow to 100 Million over the next 3 years from estimated 42 Million in Mar 2007 . • Internet & Online Association • Government’s Broadband Policy Target: 20 MM subscribers by 2010 • E-Gov Initiatives gaining momentum • Information Services available online

  3. Growth of IT Spending in India Domestic demand for IT in India is witnessing a gradual transformation from being predominantly hardware driven towards a solutions oriented approach-resulting in an emphasis on services. 17% 15% 14% 23% 18% 17% 23% Source: Nasscom – IDC Report

  4. Strong IT – ITES Growth Projected Revenues $ Billion Domestic growth trends Offshoring growth trends 32% 37% • Offshore Infrastructure Management Services • expected to grow to $ 1 Billion in 3 years • Domestic demand driven by IT/ITES Source : NASSCOM

  5. Sify is well positioned to leverage the projected exponential growth of Internet usage as well as internet based services.

  6. Catalysts of the Internet for positive change Consumer Internet Experience Enterprise Services Technology Core Network Data Centers Systems Leveraging IP expertise

  7. Technology Core Competence “To become the global provider of choice by pioneering technology and offering innovative customer centric internet solutions thereby creating value for the customer” Sify’s Technology is ISO 9001-2000, BS7799 certified & appraised CMMi Level 3

  8. The Sify Edge:Infrastructure - India Network • A World class design and service standards network to deliver • Consumer Internet Experience • Enterprise Technology Services • Network coverage extends to 200 cities • Our Network is IPv6 and MPLS enabled with redundancies • A Converged network: Voice,Video & Data capability • Future proofed to meet strong demand from IT/ITES and other verticals

  9. The Sify Edge :Infrastructure – Redundant Global Connectivity

  10. State-of-the-Art Network Management • Integrated Trouble Ticketing • Proactive Alerts • Standards Based

  11. IT Information Library Incident Management Problem Management NMS Alerts CIO Dashboard Trouble Ticket Engine Knowledge base Change Management Service Desk Escalation Engine C M D B Change Workflow NMS Configuration Baselines Threshold Monitoring Capacity Management IT Service Continuity Management C M D B Reports Engine Service Level Agreements SLA Management Availability Management Software Inventory Path Management Common pool of technology talent across businesses

  12. World Class Processes • ISO 9001 – 2000 Certification • Enterprise Solutions Business, Technology, and Customer Care • Maturity Level 5 (CMMI-SW version 1.1) • Technology development units apprised at Maturity Level 5 of the Capability Maturity Model Integration (CMMI-SW version 1.1) • Information Security Certification • First Data Center complying with ISO 27001

  13. Integrated Consumer Experience No one else has it ! • com

  14. Internet access: Huge Unrealized Potential 60% of Internet Users access the Internet from Public Internet Access Points Source : IMRB – 2004 Report. That’s because Home PC ownership is estimated at 6 million plus in 2006. Even with projected growth of over 30% (IDC) this would still be only 12-13 million.Total no of homes in India is 210 million Large Opportunity in Public Internet Access

  15. The World’s Largest Franchised Cyber-café Chain We single handedly created the branded public internet access services industry in India by: • Taking Internet to the people with a franchised chain • Currently 3700+ cafes in 163 cities, and growing • The undisputed No 1 in branded public Internet access • Delivering a superior Consumer Internet Experience • High speed access across the chain

  16. : Categories & Services • Internet : Browsing,Voice,Games • E commerce : IRCTC,Utility bills,Money transfer etc • E entertainment : GameDrome,Sifymax • E shopping : Sify mall

  17. : Categories & Services • E learning : Microsoft certificate , Internet Access for Microsoft IQ PC , Microsoft Office products training at iWays, iWay as virtual office “ As part of our strategy to use the iWays to empower Indians with Internet and IT services, We have partnered with Microsoft India to help bridge the digital divide in India “

  18. Growth

  19. Vision Our vision is to be an integral part of the Indian middle class family’s Internet experience

  20. Consumer Touch Points: to Homes • High Speed Internet Revolution for homes • Pioneered unique model with Cable TV operators (CTOs) for last mile connectivity • Currently the largest private player with more than 200,000 subscribers • Potential of 80 Million Cable TV households • Cable TV homes more likely to buy home PCs • Iways users who buy home PCs can remain Sify customers • Aggressively growing base • Technology Innovation : • Service Provider with wireless broadband technology • Developed own client to ensure PC hygiene and push updates to consumers at home (eg Anti Virus).

  21. Value added Services • CUG Phone for Subscribers • Mathguru , Class teacher & MBD Alchemie • IRCTC tie up for Railway Tickets through partners(CTOs) • Roaming access to users : Sify Anywhere • VOIP for International Calls. • PC health solutions.

  22. growth trends

  23. Internet Content enhancing Consumer Experience • Driven by • High Speed Broadband • Rich broadband content Betting on broadband! Betting on youth !

  24. India & the Internet • 40 Mn internet users • Estimated to be 50 Mn by March’08 • Internet penetration at 3.5% of population • Smaller cities & towns record 142% YOY growth • 25% users from smaller towns • Over 20Mn NRI’s estimated world over Source:IAMAI & Internetworldstats

  25. Internet Content enriching Consumer Experience • Entertainment • Online Games, Movies, Music Videos • Association with Indian Television : Indian Idol, MTV Roadies, Fame Gurukul, Saregamapa

  26. Internet Content enriching Consumer Experience • Education • Tie up with Educational Institutions • E Learning (Computer Based Training) • Online tests

  27. Sify.com-Regional languages

  28. Sifymax.in-City Centric Portals

  29. Samachar.com

  30. Portals growth 1 $ = Rs 40.58

  31. Integrated Enterprise Services Managed Services Offshore Services • Managed Network Services • IP/VPN • Global MPLS • Internet & bandwidth • VoIP & Converged Network Services • Managed Datacenter Services • Managed Servers • Managed Mail • Application Hosting • Security Services • Network Operations Management • Datacenter Operations Management • Security Operations Management • Application Performance Management • Desktop Management • Helpdesk • Key Verticals Served • IT/ITES- BFSI - Consumer Telecom -Life Sciences • Manufacturing - Retail -Energy - Government

  32. Sify Enterprise Services - Profile • Expertise in delivering mission critical 24x7 technology services • Leader in India by far- IDC • Over 1700 clients, including 400 global companies • Among top providers in Forrester Wave for Offshore Infrastructure Management (2005) • Scalable infrastructure

  33. Case Study : Hosting & Managed services • Client • RxMD, NJ USA & Chennai , India • Managed by US Board Certified and Licensed Physicians • Service • Hosting Services, Managed services,DR solution & Storage services • Challenge • Highly secured • Infrastructure complaint with US & EU regulations • Scalable architecture • OS & DB administration 24 x 7 • Benefits • Single point solution offering end to end solution starting from Hardware Procurement , Implementation and continuous support • DR server up in 24 hours as per RxMD’s requirement by using unque Sify solution. • Quick Implementation meeting stringent client deadlines • Guaranteed 99.6 % uptime for Network and Infrastructure

  34. Case Study : International MPLS Services • Client • Whirlpool India Limited • Service • International MPLS Services • Accessing servers in US from office in INdia • Challenge • Shifting of application servers to Michigan , US • High uptime commitments in the network • Redundancy on the network • Highly flexible and scalable network solution • End to End Security • Benefits • High uptime reliable network • Strong security feature • Automatic route distinguishers to provide traffic separation

  35. Case Study : VPN Connectivity • Client • Globus Multi location retail store. • Changeover to Sify from TELCOs • Service • VPN Connectivity with high last mile uptime • Challenge • Integrating Network • High last mile uptime • Benefits • High uptime on entire network including Last mile • Faster implementation • 30-40 % reduction in costs

  36. Case Study : Document Management • Client • DLF Group is a leading name in India’s real estate Industry • Service • Document Management & Scanning services • Challenge • Documents centrally stored in Corporate office Delhi. Hindering productivity as it requires physical travel between locations for document retrieval. • Documents (Legal Documents, Drawings) are to be maintained for long time and is also exposed to wear & tear • Benefits • Fast searching and retrieval of the documents and drawings • Enterprise wise access to the documents • Documents available on one click of a button • Back up to the physical documents • Wear & tear of the documents and drawings was reduced

  37. Growth of Enterprise Services 1 $ = Rs 40.58

  38. Enterprise Services - International Enterprise Infrastructure Services • Infrastructure Management • Infra Projects / Consulting • Security Consulting • Managed Security Services • Hosting Services • Enterprise Appln Management • eLearning content services • Content Mgmt • Learning Technology Services Enterprise eLearning Services

  39. Server Mgmt N/W Mgmt Infrastructure Application Support Security Sify Infrastructure Services - Focus Operations Support Our Domain

  40. THE SIFY EDGE ENGAGEMENT GOVERNANCE EXPERIENCE SPECIALIST IN REMOTE INFRASTRUCTURE MANAGEMENT SERVICES SERVICE INFRASTRUCTURE EXPERTISE PROCESSES

  41. Business • Business Service Management • Business Impact Analysis Process • Enhanced Productivity - ITIL Best Practices • Reduced Noise Levels - Root Cause Analysis with Six Sigma Operations • Cost reduction savings to 50% • Enhanced Customer Satisfaction : Pro-active approach Impact on Business Strategy Value Proposition MULTI LEVEL ENGAGEMENT VALUE

  42. “Sify Is Best Suited For Discrete Offshore Remote Management”Forrester Wave TM : Global Delivery Infrastructure Management – December 2005

  43. A history of robust topline growth 37% CAGR 1 $ = Rs 40.58

  44. EBITDA 1 $ = Rs 40.58

  45. Net Income * *Net Profit included USD 3.2 Mln on account of Profit on Sale of Land & Cricinfo 1 $ = Rs 40.58

  46. Sify – The Opportunity To leverage: • Large services opportunity in Indian and Global markets • Proven scalable business models in • Access Media • Portals • Enterprise Services • Leveraging Technology platform for scale and expertise • Capable people • Cash to fuel growth

  47. Equity Structure ( Undiluted ) No of Shares 42,808,852 As of 30th Jun 2007

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