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Top Tips for Turning Information into Insights

Top Tips for Turning Information into Insights. Marcy Phelps Phelps Research www.PhelpsResearch.com December 11, 2013. Presentation slides: slideshare.net/ marcyphelps www.phelpsresearch.com/speaking Twitter: @ marcyphelps. Information is a commodity! Can you be replaced?.

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Top Tips for Turning Information into Insights

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  1. Top Tips for Turning Information into Insights Marcy Phelps Phelps Research www.PhelpsResearch.com December 11, 2013

  2. Presentation slides: slideshare.net/marcyphelps www.phelpsresearch.com/speaking Twitter: @marcyphelps www.PhelpsResearch.com

  3. Information is a commodity! Can you be replaced? www.PhelpsResearch.com

  4. Our clients are drowning in information! www.PhelpsResearch.com

  5. DIY Research www.PhelpsResearch.com

  6. What’s Your Value?

  7. What’s your value?

  8. Information Insights www.PhelpsResearch.com

  9. www.PhelpsResearch.com

  10. Info Analyst Patterns Information flow Comparisons Relationships Format for usability “So what?” www.PhelpsResearch.com

  11. Where do I start?

  12. #1 Start with the basics www.PhelpsResearch.com

  13. Listen and learn Reference interview Informational interviews Project follow-up www.PhelpsResearch.com

  14. $64,000 Question How will the information be used? www.PhelpsResearch.com

  15. Include a cover letter

  16. #2 KISS (Keep it short & simple) www.PhelpsResearch.com

  17. “Linda Cooper exercise” • Why are you including this in the report? • (In 1-2 sentences) www.PhelpsResearch.com

  18. Executive Summary • One page • Address questions/summarize answers • Include links to more info • Add your observations

  19. Article summaries Is Hulu a stolen idea? Arbitration to decide Los Angeles Times July 09, 2010|Meg James A Los Angeles County judge on Thursday referred to arbitration the case of a Canadian engineer who contends that NBC Universal stole his idea and business strategy to launch Hulu, the website that shows TV programs and movies. www.PhelpsResearch.com

  20. #3 A picture is worth…a lot! www.PhelpsResearch.com

  21. Add meaning to [boring] numbers

  22. Create a dashboard

  23. Tools for charts/graphs • Excel Chart Wizard • ChartGizmo.com • Google Developers Chart Wizard (http://snipurl.com/27mnhv5) • DIYChart.com www.PhelpsResearch.com

  24. Concepts  Diagrams www.PhelpsResearch.com

  25. www.PhelpsResearch.com

  26. Tools for diagrams • SmartArt (Excel, Word, PowerPoint) • Gliffy.com • Microsoft Visio (http://snipurl.com/27mnn39) • SmartDraw.com • OmniGraffle for Mac (http://snipurl.com/27mnmt8) www.PhelpsResearch.com

  27. Data Maps Shaded area map www.PhelpsResearch.com

  28. Pushpin map www.PhelpsResearch.com

  29. Tools for data maps • Microsoft MapPoint (http://snipurl.com/27mniz8) • Google Fusion Tables (http://snipurl.com/27mnk8r) • Click2Map.com • Mapland (www.softill.com) • SmartDraw.com www.PhelpsResearch.com

  30. Visualization Tools for Turning Information Into Insights, Online, Sept/Oct 2012, http://snipurl.com/289v0eg • Choosing the Right Graphic http://snipurl.com/289v0je www.PhelpsResearch.com

  31. Wordle.net www.PhelpsResearch.com

  32. Compare  Matrix

  33. Create a timeline www.PhelpsResearch.com

  34. Include images • search.usa.gov • Flickr.com advanced search (snipurl.com/256ipl) • Google Images advanced search (snipurl.com/256igw) • iStock.com www.PhelpsResearch.com

  35. #4 Bring in the power tools www.PhelpsResearch.com

  36. Data mining www.PhelpsResearch.com

  37. Analysis frameworks SWOT PEST Analysis Timeline Analysis Porter’s Four Corners Early Warning Systems www.PhelpsResearch.com

  38. Business and Competitive Analysis: Effective Application of New and Classic Methods, by Craig Fleisher & Babette Bensoussan Strategic Analysis Tools: Topic Gateway Series No. 34, Chartered Institute of Management Accountants, http://snipurl.com/289ulko www.PhelpsResearch.com

  39. Using insights • FAQs • Issue briefs • PowerPoint • Cheat sheets • Include on intranet, create portal www.PhelpsResearch.com

  40. #5 Create a report toolkit Templates – Word, PP Word Styles Chart gallery Map gallery Branded! www.PhelpsResearch.com

  41. “There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.” Malcolm Gladwell The Tipping Point www.PhelpsResearch.com

  42. Thank you! • slideshare.net/marcyphelps • www.phelpsresearch.com/speaking www.PhelpsResearch.com

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