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Learn about the role of propaganda in World War One, its purpose, government support, and the seven key tricks used to convey messages effectively. Explore Canadian propaganda posters and create your own using specific themes.
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What is Propaganda? • Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation of propaganda is 'to propagate (actively spread) a philosophy or point of view'. • The most common use of the term (historically) is in political contexts; in particular to refer to certain efforts sponsored by governments or political groups. (Wikipedia)
Why do we use Propaganda? • Each of the nations which participated in World War One from 1914-18 used propaganda posters. • They used posters to: • justify their involvement to their own populace • As a means of recruiting men • A way to raise money and resources to sustain the military campaign. • To urge conservation
Why Posters? • Television had not yet been invented • Not everyone owned or had access to a radio • Posters were the most effective means of getting a message across
Government Support • Quite often propaganda is connected with negative emotions • During the Great War the governments needed money for the war effort so they focused their efforts on posters aimed at raising money from citizens for the war effort
Propaganda uses Seven Tricks to get their message across • Name Calling: • Labeling someone or something negative or having an antagonistic attitude towards it. • Glittering Generalities: • Label the subject with positive terms and words in order to win its approval • Transfer • Carries positive symbols, changing people’s emotions and gaining their approval (Ex: American Flag) • Testimonials: • Testimonials by others which the audience favorite, promoting topics or people (Ex: Celebrities) • Plain Folks • When someone relates themselves to the audience in order to gain their approval • Card Stacking • When facts are both selected and also omitted, disorienting the information from the people • Band Wagon • Persuading others to “follow the crowd” and take the same action that everyone else is
Propaganda Posters • Create 2 propaganda posters on one of the topics on the right. • 1 on the front and 1 on the back of your paper • Your poster must include the following: • A picture • A call to action • A slogan • Buying Victory Bonds • Saving/ Conserving Food • Keeping your mouth shut • Joining the Army • Demonizing the enemy • Women and the War Effort
Resources World War I Posters- Canada http://www.firstworldwar.com/posters/canada.htm