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The Nonprofit Website Challenge

Discover the key elements of a great nonprofit website, including telling your story, improving search visibility, mobile optimization, and strong calls to action. Learn how the Pronto Solution can help you build and maintain a professional website that drives conversions.

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The Nonprofit Website Challenge

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  1. The Nonprofit Website Challenge February 23, 2016

  2. Introductions

  3. Words We Are Going to Use

  4. Poll - What are your biggest website challenges?

  5. First, how a great website helps your nonprofit

  6. Tell Your Story Simply & Clearly

  7. Challenge: Tell Your Story in Ten Seconds

  8. Tell Your Visitors Why They Should Care People won’t automatically have the same passion for your organization that you do. So instead of just talking about what you do, discuss the benefits of your projects, and if possible, discuss how your projects will directly benefit your website visitors.

  9. Explain how you’ll achieve your goals

  10. The Engagement Funnel

  11. Poll - How well does your website lead visitors toward a desired action?

  12. Second, what are the key elements of a great nonprofit website

  13. Impressions Matter If you fail to make a great first impression, you may not get another chance. “A site visitor will form an opinion .05 seconds after a page has loaded.”1 “Visitors need to know about you and your company in 10 seconds or less, or they will leave your site.” 2 “94% of site visitors state that bad design is the main reason they mistrust a website.” 3 You have a split second to make a first impression Your message must be crisp and clear Your website represents you and your organization • 1 (Kinesis Inc.)http://www.kinesisinc.com • 2 (NN Group)http://www.nngroup.com/reports/how-people-read-web-eyetracking-evidence/3 (IronPaper)http://www.ironpaper.com/webintel/articles/10-web-design-statistics/#.VCye2ktEyRD

  14. Search Matters If your audience can’t find you through search, you’re missing out. “93% of online experiences begin with a Search Engine.” 1 “The top listing in Google’s organic search results receives 33% of the traffic.” 2 “Search is the number one source of external traffic for [websites], handily beating social media by more than 300%.” 3 Your constituents are searching Being at the top matters Search drives traffic • 1 (Via Search Engine Journal) https://www.searchenginejournal.com/ • 2 (Search Engine Watch) https://searchenginewatch.com/3 (Via Search Engine Journal) https://www.searchenginejournal.com/

  15. Mobile Matters Mobile visitors are ready to take action. Are you ready for them? “40% of people will choose another result if it is not mobile friendly.” 1 In December of 2014, Google announced that they would be giving preferential treatment to websites that they consider to be “mobile-friendly.” With Google Analytics, your organization can know what percentage of audience is visiting your site via mobile. Mobile users demand mobile websites A mobile website will improve your search rank Mobile users are a significant % for most orgs. 1 (iAcquire)http://www.iacquire.com/blog/mobile-behavior-big-game-seating-a-study-with-surveymonkey

  16. Strong Calls to Action Matter

  17. Analyzing Your Data Matters Website Visitors Form Submission/Phone Calls Constituents/Donors

  18. Poll - How well is your organization updating it’s website based on analytics?

  19. Third, why building and maintaining a great website is so difficult

  20. Websites are Complex to Build

  21. Challenge: Be efficient with your marketing budget

  22. Challenge: Speak to Multiple Audiences with One Website Participants Members Partners Media Your Website Public Officials Funders Volunteers Donors

  23. Challenge: Balance your goals with your audiences’ goals You want your members to give you referrals Members Your members want to find out about your next event Your Nonprofit

  24. Maintenance • The know-how of an IT professional • The skills of a developer • The breadth of knowledge of a publisher • The resources of a media company • The knowledge of a data-analyst

  25. Analyze your conversion data Questions you need to ask and where to find the answers: • Which marketing efforts send the most visitors to my website? • Which pages on my website have the highest engagement rate? • Which pages on my website have the lowest engagement rate? • How are these pages different than my top performing pages and what do I need to do to make them better? • Are my website visits converting into engagements?

  26. Why is redesign always on the horizon? • Visual Design • Site Architecture • Content Creation • Images/Graphics • Content Updates • Content Maintenance • Functionality • Site Set-up • Security • Mobile Optimization

  27. Is your nonprofit telling your story well? What challenges do you face in this regard? Raise your hand and we will unmute you to comment.

  28. Fourth, how we can help

  29. The Pronto Solution • Professional, mobile-friendly website • Content that tells your story • Optimized for conversions • Ready for marketing campaigns

  30. Ongoing Full Service: • Unlimited content and design changes for site • Search Engine Optimization Support • Website Hosting • Google Analytics Account set up • Monthly Analytics Report • WordPress training • Updates and Maintenance to WordPress platform included

  31. RoundTable’s Help RoundTable Technology has expertise in: • Nonprofits • Project Management • Website Design • Support • Development

  32. Cost Comparison

  33. A marketing strategy that works together More services from Pronto: • SEO - Link Building • AdWords Management • Retargeting • Blog Content Creation • Email Marketing • Call Tracking • Social Media

  34. Questions?

  35. Feedback & Resources Before you go onto your next activity, please complete our one-minute feedback survey athttp://feedback.rtt.nyc. Your feedback is HUGELY helpful to us in improving our work. Everyone who completes the survey will get a great list of resources (shown at right) including a content audit template and workbooks to help plan your next redesign project! • The Entire Slide Deck • Link to Webinar Recording • RoundTable Audience Personas Worksheet • RoundTable’s Website Content Audit Worksheet • Idealware’s “Do You Need a New Website?” Workbook (with contributions from Roundtable) • Idealware’s The Consumer’s Guide to Content Management Systems for Nonprofits • Google’s Mobile-Friendly Test

  36. Thank you! Joshua Peskay joshua@roundtabletechnology.com Tim Kelsey tim@prontomarketing.com

  37. Websites by Pronto

  38. Websites by Pronto

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