Enrollment Management in a Time of the California State Budget Crisis

1. Enrollment Management in a Time of the California State Budget Crisis 34th Annual CACCRAO Conference April 26, 2011 Ross Miyashiro, Dean of Admissions and Records Long Beach City College Dan Angelo, Associate Dean of Enrollment Management San Bernardino Valley College Henry B. Villareal, Ed.D., Dean of Enrollment Services College of San Mateo

2. Enrollment Management • Overview • Enrollment Management Defined • Enrollment Management Planning • Outreach and Recruitment • Matriculation • Retention and Persistence • Fine Tuning Your Enrollment Management Plan

3. What is Enrollment Management? • Enrollment management takes place whenever a college makes a conscious decision to increase or decrease its enrollment.

4. What is Enrollment Management? • In California’s community colleges, enrollment management presents a unique set of challenges due to our “open door” mandate and the 0verly complicated nature of our regulatory environment. • All things being equal, enrollment management can be as simple as increasing its total enrollment by a given percentage or as complex as the individual institution desires or needs it to be.

5. What is Enrollment Management? • Enrollment management can be relatively simple: “Our goal is to increase the size of our freshman class by 10% over last year’s entering class.” • Or more complex: “Our goal is to increase the size of our freshman class by 10%, increase the number of non-residents by 30%; increase African American male enrollment by 10%; increase our international student population by 20%; and increase our FTES by 15 %.”

6. Enrollment Management Planning • Some things to consider • Enrollment Management must come from your Board and your President/Chancellor • Know your FTES target (base & growth, credit, non-credit & enhanced non-credit) • Determine the enrollment goal (general & specific populations) • How much funding support is available to support the plan (see the first bullet)?

7. Enrollment Management from the Top • Enrollment Management mandates can only come from one office, the President-Superintendant or Chancellor. Any other smaller mandates will hurt enrollment goals/targets as it will compete for scarce resources with the rest of the District.

8. Enrollment Management • Outreach and Recruitment • Know your targets • Have a plan Who will be conducting Outreach? Who will be providing Recruitment? How will you assess your progress?

9. Enrollment Management and Matriculation • Matriculation Defined *Matriculation is a process that enhances student access to the California Community Colleges and promotes and sustains the efforts of credit students to be successful in their educational endeavors. The goals of matriculation are to ensure that all students complete their college courses, persist to the next academic term, and achieve their educational objectives through the assistance of the student-direct components of the matriculation process: admissions, orientation, assessment and testing, counseling, and student follow-up. *California Community Colleges Chancellor’s Office

10. Enrollment Management and Matriculation • Matriculation is regulated by Title 5 and the CA Educational Code • Seymour-Campbell Matriculation Act of 1986 (CA Ed Code 78210; Title 5 - 51024) includes: 1. Admission (CA Ed Code 76000-76020) 2. Orientation (Title 5 - 55523) 3. Assessment and Counseling(Ed Code 78213; Title 5 – 55521) 4. Follow-Up (Ed Code 78212) • Matriculation Exemptions (Title 5 - 55532)

11. Enrollment Management and Matriculation • How will your college modify its’ matriculation services? • What process will your college use to determine who it will serve? • Transfer? CTE? Basic Skills? Concurrent Enrollment? Life Long Learning? • How will services be prioritized?

12. Enrollment Management • Retention and Persistence • Retention/Course Completion Rates • Student engagement • Support services • Assessment • Retention • Persistence Rates • How many students are persisting one from term to the next? • Why are students persisting? • Why are students not persisting?

13. Enrollment Management • Other things to consider • Financial Aid • Priority Registration • Wait Lists • Course supply and demand • Fee payment policy • Institutional barriers

14. Enrollment Management • Fine Tuning Your Enrollment Management • Determine your enrollment FTES after each census period • Review your FTES after each 320 report submission to track goal targets • Survey your students to understand their needs and to gain insight to their satisfaction levels with the institution • Track retention, course completion, and persistence rates

15. EnrollmentManagement • Fine Tuning Your Enrollment Management • Compare the number of degrees and certificates being awarded from year to year • Track the number of students transferring to four-year institutions • Identify and eliminate institutional barriers that limit student enrollment and student success • Ensure sufficient institutional resources are provided to support your enrollment management plan

16. Enrollment Management • In Summary • Enrollment management can be simple or complex • Entails specific enrollment/FTES goals • Understand Title 5 and Ed Code regulations • Identify and eliminate institutional barriers to success • Must be data driven

17. Enrollment Management Remember….. “Access without effective support is not opportunity.” (Tinto, 2008) “The ultimate goal of enrollment management is student success.” (Miyashiro, Angelo & Villareal, 2010) Ross Miyashiro Dan Angelo Henry B. Villareal rmiyashiro@lbcc.edudangelo@valleycollege.eduvillarealh@smccd.edu