1 / 11

Lam Ching Johnny 2008060135

Lam Ching Johnny 2008060135. Chinese-language Search Engine NASDAQ: BIDU 2005 IPO price: US$27 Current stock price: US$609.50. 4 January 2010 stock price: US$410.03 Current stock price: US$609.50 YTM: about 50%. 2010. Business overview

ceana
Download Presentation

Lam Ching Johnny 2008060135

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lam Ching Johnny 2008060135

  2. Chinese-language Search Engine • NASDAQ: BIDU • 2005 IPO price: US$27 • Current stock price: US$609.50

  3. 4 January 2010 stock price: US$410.03 • Current stock price: US$609.50 • YTM: about 50% 2010

  4. Businessoverview - serving 3 types of online participants • Users • Chinese language internet search services • community-based products and entertainment platform e.g. Baidu Post Bar, Baidu Knows, Baidu Space • Customers • online marketing services e.g. auction-based Pay for Performance (P4P) services • Baidu Union Members • third-party web content and software providers

  5. Search Engine Market Size in China By 31 December 2009: • China Internet users: 384,000,000 - 28.9% annual growth rate • Total search engine users: 280,000,000 - 38.6% from the previous year • Search engine market: RMB 6.95 billion - 38.2% from the previous year Source: China Internet Network Information Center(CNNIC) Internet Statistics 2009 > US population

  6. Search Engine Market Share Distribution in China By 31/12/2009:

  7. Search Engine Market Share Distribution in China > > After 22/03/2010 > > >   Exit ExitExitExit

  8. Search Engine Market Share Distribution in China > > After 22/03/2010 > > >  

  9. Growing internet access in Countryside  More Baidu users

  10. Summary • Growing market size of search engine • Growing market share of Baidu • Exit of major competitor: Google China (redirects to Google Hong Kong) • Growing internet access in countryside • Recommendation • Buy

  11. Thank You

More Related