1 / 7

Social Marketing October 21, 2009

Social Marketing October 21, 2009. Social Media and Omaha’s Henry Doorly Zoo . A rough beginning Facebook = 23,822 followers Twitter = 1,354 followers Send out facts ie – Spooky Spider Month - Facebook Henry Doorly Zoo on KETV – You Tube. Good things about social media.

ceana
Download Presentation

Social Marketing October 21, 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Social MarketingOctober 21, 2009

  2. Social Media and Omaha’s Henry Doorly Zoo • A rough beginning • Facebook = 23,822 followers • Twitter = 1,354 followers • Send out facts ie – Spooky Spider Month - Facebook • Henry Doorly Zoo on KETV – You Tube

  3. Good things about social media • FREE (labor) • A way to engage your visitor – promoting without hard sell • Feedback (good and bad, low control)

  4. How do I measure ROI? • Market Research (events) • Know what the public thinks and is saying about you • Media – OWH story or re-tweet • Ank born in Omaha • Third-party endorsement • Google Alert email feed • Vancouver Aquarium story and Dancing Otters – no mention of name • Georgia Aquarium offered discount off admission – promotion brought $42,000 in sales through gate

  5. But what if… • How we have dealt with issues • Dominos example • Policy in handbook • http://123socialmedia.com/2009/01/23/social-media-policy-examples/

  6. A few facts and helpful sites • Almost 23% of Facebook users earn more than $100,000 a year • Almost 38% of Twitter users earn more than $100,000 a year • Muckrack – journalists that tweet, can submit your pr • mashable

  7. How do I implement? • If you are sending out a press release, simply reword into a casual tone and post • Video on You Tube does not need to be high quality • Upload photos on Flickr • Have Fun – Otter

More Related