TRADER JOE’s v Whole Foods

1. TRADER JOE’svWhole Foods

2. About Trader Joe’s • Privately owned • Trader Joe's had a total of 471 • About half of those are located in California • Most locations average between 8,000 and 12,000 sq. ft. • Trader Joe's stocks about 4,000 items, 80% of which are of its own brand names

3. Trader Joe’s; What to expect. • Slow pace shopping • Everything is organized, always stocked • Carts are much smaller than typical grocery stores (have kids shopping carts) • A product out for sampling • The staff to be in Hawaiian shirts or T-shirts • Well lighten • Product comes in smaller packaging or in ones. • Old Fashion feeling • Small stores, few selection, most all Trader Joe’s product line. • Organic and healthy foods • No ads, no coupons, no discounts, no deals • During checkout, your cart is taken and the put everything up for you • During checkout expect things such as Ginger Cookies instead of your typical candy cars and gum • Everything is written in chalk, and on chalk boards • Colorful pictures and writing • Located in shopping mall areas • Paper bags with paper handles, or Trader Joe’s reusable hand bags.

4. Trader Joe’s history started out as a small chain of convenience stores in 1956 and where called Pronto Markets In 1967, our founder, the original Trader Joe, changed our name to Trader Joe’s It was in 1967 Trader Joe’s defined who they wanted to be as a company, Crew members wearing Hawaiian shirts. Innovative, hard-to-find, great-tasting foods in the "Trader Joe's" name. That cut their costs and saved money. No sales, no gimmicks, no clubs to join, no special cards to swipe. Trader Joe’s buy direct from suppliers whenever possible Most grocers charge their suppliers fees for putting an item on the shelf. This results in higher prices. Trader Joe’s does not.

5. Trader Joe’s S.W.O.T. • Strengths • Weakness • Opportunities • Threats

6. About Whole Foods • Publicly Owned • Has about 60,000 employees throughout the country. • About 365 locations • Founded in 1980 • Headquarters in Austin, Texas

7. Whole Foods; What to expect • Very large 30,000 sq. ft. is about average for Whole Food’s store • Segment there departments that are very large; Bakery, Bulk, Coffee & Tea, Prepared Foods, Sea Food, “Whole Body”, Beer, Wine, Cheese, Floral, Meet & Poultry, Produce, and Pets. • Expect it to be open, but controlled. • Plants and decorations • Variety of singles or large quantity package • Coupons and deals • Checkout by person or self checkout • Wide isles with many choices of each type of main product.

8. Whole Foods history

9. Whole Foods continued 2010: Revenue: 9 billion Operating Income: 438 Million Net Income: 246 Million Total Assets: 4 Billion Total Equity: 2.5 Billion

10. Whole Foods S.W.O.T. Strengths Weakness Opportunities Threats

11. What is going on in the industry? • Demographic – • Hispanic and Latino Americans accounted for 69% of the national population growth of 2.9 million between July 1, 2005, and July 1, 2006. • The Census Bureau projects a U.S. population of 439 million in 2050, which is a 46% increase from 2007 (301.3 million). (The UN projects a gain of 38% for the world at large). • Economic- • The United States' nominal GDP was estimated to be $16.62 trillion in 2012. (approximately a fifth of world total) • Natural- • 30% of bees die in the west and throughout Canada • Technological- • Pesticides • Using bigger machines that cost less for farmers (higher turnover rate)

12. Political- • Prop 37 • Veggie Libel Laws • Cultural- • Advertising • Baby boomers are hitting there 65 and older range now • The health food industry is picking up rapidly. What is going on in the industry?