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v s. A SHORT OVERVIEW OF THE LONG STORY by Lukáš Lorenc,. History. … Testimony of Robert Schwarz in Anheuser-Busch v. DuBois brewery case in 1947: Q : “ How long have there been breweries in Budweis for ?“

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  1. vs. A SHORT OVERVIEW OF THE LONG STORY by Lukáš Lorenc,

  2. History …Testimonyof Robert Schwarz in Anheuser-Busch v. DuBoisbrewerycase in 1947: • Q: “How long havetherebeenbreweries in Budweisfor?“ • A: “Oh, forhundredsofyears. Earliestrecord I knowofgoesbackabout 1200 or 1300.“ • Q: “And how long has Budweiser beer beenknown as a beer made in Budweis?“ • A: “Eversincetheystartedbrewingthere.“

  3. Budweis • 1265 - foundation of the town of Budweis • Rightsgrantedto the town by the king: • brewing right - right ofcitizens to brew, malt and sell beer in their houses • right of mile -no breweries,pubs and malt houses within 1 old mile (approx. 10 kms) awayfromthetown • Such a „monopoly“ causedthatbeers fromdiferrenttowns had special and uniquefeatures and were calledaccording to the place of theirorigin: • Budweis(Budějovice) ….Budweiser Bier(Budějovicképivo) • Pilsen (Plzeň) …………… Pilsner Bier/Plzeňsképivo

  4. 19‘th century – localbeerbreweresassociate in „industrialbreweries“ • 1895 – Czech brewers in Budweisestablished „Czech Joint-Stock Brewery“ and continuein brewingbased on traditionalbeer production methods and the reputation of „BudweiserBier“ • 1967 – Budweiser Budvar NationalCorporationtookovertheheritageofthe Czech Joint-Stock Brewery and continue in more than700yearsoldtraditionofbrewing„BudweiserBier“

  5. Anheuser-Busch, Inc. and BUDWEISER • TestimonyofAdolphus Busch in Anheuser-Busch v. Fred Miller BrewingCompany Case, April 26, 1894: • “The idea wassimply to brewbeersimilarin quality, color, flavor and taste to beerthen made atBudweis, or in Bohemia.“ • “The Budweiser beerisbrewedaccording to the Budweiser Bohemian process.“ • TestimonyofAdolphus Busch in C.Conradv J.UhrigBrewing Co. Case, 1878: • „Theprocess I havedescribedistheprocess by whichbeeris made in Budweis to my bestknowledge. Theknowledge I have in regard to that I haveobtainedfrombooks and frompeoplethathaveworkedthere.“

  6. 1907 – US Trade Mark Registration No. 64125 for „Budweiser“ in thenameof Anheuser-Busch BrewingAssociation • Czech Joint-StockBrewery use „Budweiser“ as geographicaldenomination, togetherwithadjective „Original“ • 1935 – Czechoslovak TM Registration No. 113071 for „Budweiser Beer“ in thenameof Czech Joint-StockBrewery

  7. Summary • Anheuser-Busch admitted that they wanted to imitate quality and character of beer brewed originally in the city of Budweis • „Budweiser“ cannot be a word devised by Anheuser-Busch, the company tries to claim at present in disputes with Budweiser Budvar N.C.

  8. HistoricalAgreements • 1911 : Czech Joint-StockBrewery use „Budweiser“ as geographicaldenominationwithadjective „Original“ allaroundtheworld. Anheuser-Busch use Trade Mark Budweiser in allcountriesoutsideEurope. Anheuser-Busch pay Czech Joint-StockBreweryfinancialcompensationfortheagreement.

  9. HistoricalAgreements • 1939 : Czech Joint-StockBrewerywaivetheirrights to use BUDWEISER and BUD on territoryoftheNorthAmericancontinent (anywherenorthof Panama Channel). Concludedunderthethreatofconfiscationofgoods in theUSA and offinanciallydemandingcourtcases.

  10. Trademark disputes over

  11. Great Britain • 1979 – 1984 Court of Appeal upheld the right of both companies to use Budweiser mark • 1979 – 2000 Court of Appeal upheld the right of both companies AB toregister Budweiseras a trademark • 2005 – ? Application for Invalidation of BUDWEISER Trade Mark of Budweiser Budvar; preliminary ruling of ECJ dated 3 Feb. 2011, Case C- 482/09

  12. Germany • 1996 – 1997 preliminary injunctions issuedagainst importer ofAnheuser-Busch • 1997 – 2000 20 successful preliminary injunctions issued on requestof Budweiser Budvar and prohibiting use ofpromotional materialswith Budweiser. • 2000 decisionagainst Anheuser-Busch not to infringerights of Budweiser Budvar by means of TV advertising in German speaking countries • 2001 Anheuser-Busch win two lawsuits in Cologne concerning TV and Internet advertising (no breachofthewrittenundertaking on non-infringementissued by Anheuser-Busch in favourof Budweiser Budvar) • 2001anotherdecision in favourof Budweiser BudvaraboutBudweiser trademark

  13. Italy • 1998 cancellation of Budweiser, Budweiser Budbrau, Budweiser Budvar, Budiwoyz and Bud trademarks of Budweiser Budvar and appellations oforigin • 2001 confirmation of cancellation of trade marks except one; case before the Supreme Court • 2002 Supreme Court suspended enforceablity of previous decision • 2001 Anheuser-Busch succesfully request preliminary injunction prohibiting importers from sale of Budweiser Budvar products under valid TMs

  14. 2011 Court of Appeal in Milan completely reversed previous decisions, rejected claims of Anheuser-Busch and declare BUDWEISER Trade Mark of Anheuser-Busch as being deceptive • 2011 - ? appeal pending before the Supreme Court

  15. Trademark disputes over

  16. Development ofarguments in time • 1997Finland: “Budějovický is translation of Anheuser-Busch trademarkBudweiser.” • 1998New Zealand: “Budějovický Budvar is translation of Anheuser- Busch renowned trademark Budweiser.” • 2001Japan: “TrademarkBudějovický Budvar came into being by Budějovický Budvaradding the suffixes -ějovickýand-varto Anheuser-Buschrenowned trademark BUD.”

  17. ThankYou! www.cermakaspol.com

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