Sta. Catalina

1. Sta. Catalina On the Move! Presented Through Engr. Carlos R. Asuncion Mayor Investment and Opportunities Roadshow 2008

2. Republic of the Philippines Province of Ilocos Sur Municipality of Sta. Catalina P R E S E N T S Sta. Catalina Larga! Growth and Opportunities for 2008 Presented Through Engr. Carlos R. Asuncion Mayor

3. In every success story

4. there are “Inconvenient Truths”

5. there are challenges

6. problems

7. lapses

8. and missed opportunities

9. Sta. Catalina is a Success Story However, its long journey to Today, is paved with years of hard, trying times. It has gone through the challenges, problems, and missed chances.. Just as any other town, county, or district in the Philippines or in America. Let us have a look at this community’s hard journey to successand remarkable resilience…

10. Spanish Period: The Birth of Sta. Catalina As oral and written tradition would state, the town was born during the earlier years of the Spanish occupation of the Philippines.

11. Development Starts • Along the Christianization that ensued with the occupation of the entire archipelago, the Spaniards started its centuries-long rural establishment which included: • Church • “Munisipyo” • Expanded pathways • Plaza • Spanish culture and tradition In fact, it would take more than 300 years to transcend both the good and ills of this period.

12. American Period: New way of doing things • As the long Spanish era drew to a close centuries later, the Americans came and established new systems. Governance of the territory and of the local communities saw a dramatic change. Western-style administration and lifestyles started a cascade of effects which are seen and felt even to this very day. • The colonization of the Philippines contributed to Sta. Catalina’s development with • Concrete roads • Neo-classical structures • Government structure and institutions

13. Commonwealth Period: Our time had come As the Philippine islands were eventually given autonomy from its American liberators, it was also given a chance to govern its affairs exclusively. This short period of the commonwealth gave a genuine albeit short opportunity to 2 prominent “Catalinians” to hold the Mayor’s seat in succession. They continued and built up on the legacy of the colonial past and contributed greatly to the establishment of Sta. Catalina’s identity in the field of Agriculture.

14. Japan Invaded History has taught us of the unbelievable human torment of this period. The unbearable stories of our grandfathers could only scratch the surface of this period’s dark legacy on the country and on Sta. Catalina. But as Providence designed, our nation and our town were to live and tell its story. We were free…again.

15. The Republic The Philippines, and more specifically, the rural town of Sta, Catalina experienced a long period of self-sustained development. It grew as a primary vegetable bowl in its own right. Over the years, and 17 local executives later, the town struggled to develop albeit, painfully, but definitely. It was a steady period of change and progress in all aspects of Sta. Catalina’s community. Administration over this period were noted for their focus on integrity, leadership and communal welfare, as it did for positive economic strides. Everything was growing, looking up..

16. but History took a turn

17. Sta. Catalina faced stagnation Sta. Catalina was rated by statistics of the Philippine Government as a 5th class municipality, with a reputation of being one of the lower income towns of the northern region of Luzon. • During the period, we experienced • A deteriorating local Economy • Under-developed Tourism • Disintegrating infrastructure • Cultural stagnation • Administrative Lapses on Development Projects • Project execution • Budget allocation • Progress monitoring Generally, the municipality was going through a period of perennial slump cycles.

18. Statistics

19. We never lost hope and instead of complaining of a sorry state, we acted and made sure our call for change was heard.

20. Today Sta. Catalina Sta. Catalina is fast becoming a municipality of Growth and Opportunity. It is making giant strides in all aspects. • Business and the local Economy is up • Tourism is booming • New infrastructure projects underway • Cultural Revival • Administrative Progress on Development Projects • Project execution • Budget allocation • Progress monitoring

21. Today Sta. Catalina The local government is aggressively Developing Infrastructure to support the growth momentum of Sta. Catalina, and to further allow future development. Concreting of Quirino and Major Roads Building a reinforced Zigzag Seawall Creating Canals and Spillways Developing Secondary Roads

22. Today Sta. Catalina We are Priming the local economy by focusing our marketing efforts on organically-grown vegetables and finding new ways to distribute them to markets. Finding new ways of planting Showcasing our products Growing “Organic-only” vegies Expanding the plant varieties

23. Today Sta. Catalina Sta. Catalina’s current leaders are vigorously Developing a strong Agriculture Sector through the distribution of tools, equipment and training. Using Alternative Fertilizers Distributing Farm Equipment Developing new farm-to-market roads Tapping new sources of agriculture financing

24. Today Sta. Catalina Sta. Catalina is looking forward to evolving a healthy and health-conscious community. It aims to Bolster Healthcare services. Reviving the Rural Health Clinic Supporting the Youth in Sports Conducting Surgical-Medical Missions Distributing PhilHealth Cards

25. Today Sta. Catalina Your local government is also Empowering the people; letting them share the duties and fruits of leadership and highlighting their role in community-building. Empowering Women-folk Showcasing Women Leaders Holding Consultations Recognizing Youth Achievement

26. Today Sta. Catalina The leadership of Sta. Catalina realizes the importance of local and national connections. It actively Developsalliances, partnerships and goodwill. Sisterhood with Hawaii Networking with Senator Mar Roxas Supporting National Pride: Manny Hosting celebrity visitors

27. Today Sta. Catalina The Asuncion administration is mindful of our waste as we develop. We endeavor to Mitigate the Environment Footprint by conducting cleanup campaigns. Regular cleanups Coastal Cleanup Involving Communities Leading by example

28. Today Sta. Catalina We are also Beautifying several landmark features of the municipality to complement the internal development underway. Beautification of Quirino Park Landscaping the Municipal Gardens Landscaping the Church Grounds Paving the Plaza Pathways Paving the Perpetual Help Shrine

29. Today Sta. Catalina And of course, all these goals, programs and efforts need continuous monitoring. It entails government leadership with the cooperation of citizens in Sta. Catalina and in diaspora. We need to keep the momentum strong and going, as the chief executive, I am committed to transform our town into a municipality we can all share pride in. Together with your support and through Cooperativism, Revival and Advocacy-the thrust of my administration, we can all say finally and with conviction: Larga Sta. Catalina!