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The Kosher Food Market In The United States of America - 2007 – Buenos Aires, Argentina June 28 th , 2007. The. Presented By:. WHO’S BUYING. Jews who observe the Dietary Laws Jews who occasionally buy Kosher (i.e. entertaining, holiday time) Muslims

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  1. The Kosher Food Market In The United States of America- 2007 –Buenos Aires, ArgentinaJune 28th, 2007 The

  2. Presented By:

  3. WHO’SBUYING • Jews who observe the Dietary Laws • Jews who occasionally buy Kosher (i.e. entertaining, holiday time) • Muslims • Other Religions (i.e. Seventh Day Adventists) • Mainstream consumers who like certain Kosher foods • Americans who believe that Kosher is better and healthier • Lactose intolerant consumers • Vegans and Vegetarians

  4. 20% 25% 25% 30% Vegetarians/Lactose Intolerance “Kosher is Better” Muslims Jews PROFILE OF KOSHER CONSUMERS

  5. The Kosher Consumer? • 21% of Americans Buy Kosher • 15% Keep Kosher all the Time • 58% Keep Kosher Occasionally • 55% Kosher is Healthier • 38% Vegetarians • 24% Lactose Intolerant • 16% Halal • 78% Buy in Supermarket Kosher Food Section • 57% Buy in Other Sections of Supermarket • 35% Buy in Specialty Kosher Food Stores • 20% Buy in all Kosher Supermarkets • 4% Internet SOURCE: MINTEL RESEARCH ORGANIZATION 2005

  6. PRODUCTS • 100,000 Kosher Certified Products • 2,750 Products Certified in 2005 • 250,000 Ingredient Items • 2,500 New Products A Year • 600 New Products for Passover

  7. PRODUCTION • 10,650 Kosher Producing Companies and Plants • $225 Billion of Goods • $325 Billion of Ingredient Items

  8. US SALES OF KOSHER FOODS In Billions of Dollars

  9. PASSOVER • 40% of Annual Kosher Food Sales • 78% American Jews Observing Passover • Jews Buy Traditional Ethnic Items • Supermarkets Display Passover Goods 4-6 Weeks Before Holiday • Non-Jews Enjoy Matzoh and Macaroons • Carryover After Passover Possible But Difficult

  10. New York New Jersey California Florida Illinois Maryland Massachusetts Ohio Georgia Texas MAJOR STATES FOR KOSHER

  11. About LUBICOM • Strategic Marketing Consulting • Founder and Co-producer of Kosherfest • Brokerage - Represent Many Food Clients vis-à-vis the Kosher Market • Publisher of Kosher Today (trade publication for kosher food Industry) • Help Companies Access the US Kosher Market

  12. MORE ABOUT THE KOSHER FOOD INDUSTRY • 18,000 of nation’s 30,000 supermarkets have a Kosher section • Foodservice is more than a third of industry • Average supermarket carries 17,000 Kosher certified items • Nearly 800 symbols and certifications • 20 states have Kosher protection laws

  13. Major Food Companies in US with Kosher Certification • Nestle • Nabisco • Skippy • Breyers • Drakes • Hershey’s • Kellogg’s • Empire Kosher • General Foods • Dannon • Coca-Cola • Slim-Fast

  14. “You don't have to be Jewish…Even though the Jewish population in the United States is declining, more than one in five consumers recently surveyed by the research firm Mintel said they buy kosher products. The smallest group said they keep kosher all the time. Many more keep kosher occasionally; some said they wanted vegetarian or dairy-free food; some are looking for products consistent with halal, Islamic dietary restrictions; and more than half said they believe kosher products are healthier or safer than others.” The Boston Globe September 28th, 2005 “American shoppers spend more than $50 billion a year on kosher foods. Sales have been growing by double-digit percentages each year, compared with little if any growth each year for sales of packaged foods intended for the general market. New York Times July 07 2006

  15. SUMMARY • Kosher is growing at an annual pace of 15% • Kosher is widely available in supermarkets • Kosher is producing products Americans like (i.e. deli, bagels, hot dogs, hors d’oeuvres, pickles) • Kosher is a respected standard of quality for foods • Kosher is perceived to be “better and healthier” • Awareness - Kosher is a term widely used by Americans

  16. The Kosher Food Market In The United States of America- 2007 - Data and Information Supplied By: www.lubicom.com

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