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COMMUNICATION PROCESS:

COMMUNICATION PROCESS:. VISUAL C O MM U NICATION. P U RP O SE AND F U NCT IO N OF I M A G E S : INFORMATIVE IMAGES - EXPRESSIVE IMAGES EXHORTATIVE IMAGES - AESTHETIC IMAGES. INFORMATIVE IMAGES: Provide data. CLEAR, DIRECT AND OBJETIVE. EXPRESSIVE IMAGES:

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COMMUNICATION PROCESS:

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  1. COMMUNICATION PROCESS:

  2. VISUAL COMMUNICATION. • PURPOSE ANDFUNCTION OF IMAGES: • INFORMATIVE IMAGES - EXPRESSIVE IMAGES • EXHORTATIVE IMAGES - AESTHETIC IMAGES

  3. INFORMATIVE IMAGES: Provide data. CLEAR, DIRECT AND OBJETIVE

  4. EXPRESSIVE IMAGES: Stimulate FEELINGS AND EMOTIONS.

  5. AESTHETIC IMAGES: Images created to enjoy. They show concepts of BEAUTY and HARMONY

  6. EXHORTATIVE IMAGES: To convince us of something. EYECATHING AND EXPRESSIVE

  7. VISUAL PERCEPTION VISUAL PERCEPTION LAWS OF VISUAL PERCEPTION

  8. EXAMPLES

  9. The relationship of forms with their environment: • Law of contrast: • Difference between shapes (visual characteristics): • Colour • Size • Texture • Structure • Position • High degree of contrast: • The figure stand out among the environment because: • Big size • Simple structure • Intense colour • Central position • Smooth texture Medium degree of contrast Law of homogeneity: No difference between shapes (the opposite of contrast):

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