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Neighbourhood Partnerships Communications Strategy - Enhancing Citizen Engagement

This strategic communications plan focuses on increasing understanding and awareness among citizens in neighbourhood partnerships through various communication methods. It includes promotion through newsletters, branding, web-based communication, and customer-focused re-design, all aimed at enhancing citizen engagement.

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Neighbourhood Partnerships Communications Strategy - Enhancing Citizen Engagement

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  1. Strategic Communications plan V.4 Neighbourhood Partnerships – Strategic Approach To Communications Update

  2. The vision Imagine a city where every citizen is able to see and influencetransformation in their neighbourhood through a range of communication methods.

  3. The approach Use a variety of methods to increase the understanding and awareness of:

  4. Approach themes

  5. Promotion - NP Newsletter • Four editions released • 1,200 contacts reached • Promotes activity and • how to get involved • Highlights innovation • (e.g. participatory • budgeting)

  6. Branding • New branding adopted • across the city • Toolkit created to support • promotional activity • Will be used on all NP • communication going • forward.

  7. Web-based - Tweets send to date – 1,667 Followers across city – 8,449 Peak level of ‘reach’ – 11,800 - Increase in followers to – 350 NP activities pinned - 100 - Customer focused re-design Improved visual and usability In built e-Engagement tool

  8. Ongoing action

  9. Strategic Communications plan V.4 Questions / Comments

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