Purpose: A Key Driver of Organizational Performance

1. Home About Services Resources Contract Vehicles Pay Invoice Contact GET STARTED    Subscribe! CHCI Infographics Manage Your Energy To Reduce Stress Tips For Effective Coaching Questions The Business Case of Coaching Categories Agility Bias Blog Books Career Planning Purpose: A Key Driver of Organizational Performance Case Study Change Management Purpose Collaboration Communication In the past, purpose has often been cast aside as non-essential to an organization’s success. Critical Thinking Finances, IT, sales, and products have traditionally been discussed far more often than Crucial Conversations purpose. Yet purpose is actually one of the key drivers to organizational success. Without Culture employees feeling a sense of purpose, a salesperson would be listless, and product Demographics engineers would lose creativity. Now more than ever, purpose is important to organizational Diversity, Inclusion and Belonging performance because it inspires employees to move beyond inertia to action. Many people Emotional Intelligence ask how purpose differs from mission, vision, values, principles, and culture. An Employee Engagement organization’s mission describes what business the organization is in (and what it is not), Energy Management and its plans for the future. Its goal is to provide a focus for leadership and employees. A Executive Coaching vision statement lays out where the organization is going in the future. It is usually drawn up Federal Hiring by senior management to take the thinking beyond day-to-day activity in a clear, strategic Generation Human Capital Management way. Values explain how the mission, purpose and vision will be achieved through the Imposter syndrome expected culture of the organization. They serve as a compass of the expected norms, Innovation behaviors, and mindset. So what, then, is purpose? According to David Packard, Co-Founder Leadership Development of Hewlett-Packard, purpose is like a guiding star on the horizon- forever pursued but never Management Tips reached. Although purpose itself does not change, it does inspire change. The very fact that News & Events purpose can never be fully realized means that an organization can never stop stimulating Onboarding change and progress. Have you ever had to drag yourself out of bed to go to a job that you Organizational Competencies hated? It’s like you’re pushing a heavy rock uphill. But when purpose is motivating your Organizational Culture actions, everything feels very different. You have a kind of lightness, even when things are People & HR Analytics intense or tough. The same thing is true for organizations; you can feel when a company is Purpose animated by purpose… and that’s a feeling that people want to have! It’s also a feeling that Team Building drives better performance. Organizational Purpose Team Management Telework The Future of Work The purpose of an organization is not the answer to the question, “What do you do?” which Training and Development typically focuses on products, services, and customers, but rather the answer to the question Values “Why is your work vital?” It conveys what the organization stands for in historical, ethical, Women in Workforce emotional, and practical terms. Below are the key characteristics of an organization’s ideal

2. purpose statement, which is: • Central and enduring to the culture of the organization •  Search … Inspiring and unifying • The answer to the question, “Why is this work vital?” A purpose statement should be brief so employees can remember it and use it to guide their daily actions. It should also be broad in scope to allow the organization to adapt over time to a Increase The Effectiveness Of Your Leaders And Employees. changing world, while its central focus remains constant. Here are a few examples of organizational purpose statements: ING – Empowering people to stay a step ahead in life and in business Kellogg – Nourishing families so they can flourish and thrive Insurance Australia Group (IAG) – To help    people manage risk and recover from the Subscribe! hardship of unexpected loss SIGN UP HERE! REA Group – To make the property process simple, efficient, and stress-free for people buying and selling a property Southwest Airlines – To connect people to what’s important in their lives through Recent Posts friendly, reliable, and low-cost air travel CVS – Helping people on their path to better health Purpose: A Key Driver of Organizational Performance In the current world, employee engagement is crucial. Employees need to work with a sense Career Planning: Creating a Professional of purpose that comes from knowing that what they do affects others in the organization. Development Plan Engaged employees relish what they do and are more productive. Purpose provides clarity Best Practices for Hiring Gen Z and stimulates innovation. Embracing clarity can open the door to allowing employees to see Longevity’s Impact on Workforce Education possibilities that they wouldn’t have otherwise seen. They understand the organization’s Future of Work for Product Managers expectations of them and the reasons behind those expectations. It empowers them to deliberate new methods of doing their work to meet the organizational mission. We would love to hear from you! What’s your organizational purpose? How is purpose driving your motivation levels and enhancing the organizational performance? Let’s share experiences. Leave a comment below, send me an email, or find me on Twitter. Subscribe To Our Newsletter ← Previous Post Solutions Resources Get In Touch  Training & Education Blog › › Human Capital Management Consulting Pay Invoice › ›  Office Location 44 Canal Center Plaza, Suite G1 Executive Coaching CHCI Service Brochure › › Alexandria, VA 22314 At A Glance (Washington DC Area) People Analytics › Subscribe to our Newsletter CHCI is dedicated to improving   Leadership Development ›  organizational performance through (571) 970-4250 Ext. 113 Subscribe! Speaking Engagements improved people management. We › ✉ Contact us specialize in Strategic Consulting, People Analytics, Executive Coaching, Training and Education, and Leadership Development. Copyright © 2022 Center for Human Capital Innovation | Privacy Policy | Terms & Conditions