1 / 5

Kaun Janta Hai Sab Kuch

Kaun Janta Hai Sab Kuch. Low Cost/Small budget promotions Nokia India Pvt. Ltd. Background. Dual SIM Handset market is growing at an exponential rate of 30-40% y-o-y Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment

ceri
Download Presentation

Kaun Janta Hai Sab Kuch

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. KaunJantaHai Sab Kuch Low Cost/Small budget promotions Nokia India Pvt. Ltd.

  2. Background • Dual SIM Handset marketis growing at an exponential rate of 30-40% y-o-y • Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment • Delay in spotting the trend led to Nokia losing market share • Nokia retaliated soon with launch of new range of feature rich dual-SIM handsets and wanted a low cost activation campaign to build awareness in the already cluttered Tier II, III & below markets

  3. Objectives • To regain consumer trust as the most favored handset brand in the dual SIM category

  4. Target Group • Rural consumers in the target areas of UP & Punjab

  5. Let’s see how the objectives were achieved…

More Related